The value of Amazon’s Music Limitless streaming service is rising within the US and UK from February twenty first. In assist pages, which we noticed by way of Billboard, the corporate says US customers will now pay $10.99 per 30 days for a subscription to Amazon Music Limitless (up from $9.99 beforehand), whereas UK listeners will now pay £10.99 (up from £9.99). The discounted scholar fee can also be rising from $4.99 (£4.99) to $5.99 (£5.99).
In response to information from market analysis agency Midia, Amazon Music had round 13.3 p.c of the world’s music subscribers, behind Apple Music with 13.7 p.c, and Spotify with 30.5 p.c, as of mid-2022.
“To assist us deliver you much more content material and options, we’re updating the costs of choose Amazon Music Limitless plans,” Amazon’s assist web page vaguely explains. However the value improve is in step with the one introduced by competitor Apple final October, when it stated it could improve the value of Apple Music from $9.99 to $10.99 a month. Spotify, in the meantime, nonetheless prices $9.99 a month as commonplace — a value that Billboard notes has remained constant since its US launch in 2011.
“To assist us deliver you much more content material and options, we’re updating the costs of choose Amazon Music Limitless plans”
Amazon Music Limitless is at present the highest subscription tier of the e-commerce large’s music streaming service, providing limitless entry to 100 million songs in lossless CD-quality, and “thousands and thousands” of songs in lossless hi-res. Amazon additionally provides a reduced Music Limitless fee for Prime subscribers that now sits at $8.99 as of a value improve that went into impact final Might. That’s separate from the “Amazon Music Prime” tier, which is included free with Prime subscriptions and provides ad-free listening however not lossless high quality and solely shuffled playback of albums, playlists, or artist discographies. There’s additionally a completely free ad-supported tier.
Though Spotify hasn’t raised its costs in over a decade within the US, a rise may not be far-off. In an earnings name final October, Billboard notes that CEO Daniel Ek indicated that elevating US costs “is without doubt one of the issues we want to do.”