Apple’s exploring the potential of launching a costlier iPhone “Extremely” above the iPhone Professional and Professional Max fashions, in keeping with Apple tracker Mark Gurman. The high-end gadget might arrive as quickly as 2024 with the iPhone 16 lineup.
Final September, Gurman predicted that an “Extremely” mannequin might exchange the Professional Max branding with this yr’s iPhone 15, however his newest concept means that Apple desires to determine a extra highly effective — and costlier — tier of iPhones. Which means the gadget might have an excellent increased price ticket than the iPhone 14 Professional Max, which begins at $1,099.
Throughout Apple’s earnings name final week, Apple CEO Tim Prepare dinner didn’t rule out the potential of a future worth improve on iPhones. He as a substitute indicated that clients may need to pay extra to get a greater product. “The iPhone has turn into so integral into folks’s lives,” Prepare dinner mentioned. “I believe persons are prepared to actually stretch to get the very best they’ll afford in that class.”
Whereas it’s nonetheless unclear what sort of options might include an “Extremely” gadget, Gurman speculates that it “will most likely provide additional digicam enhancements, a sooner chip and maybe an excellent bigger show.” It could additionally include a design that drops the charging port in favor of wi-fi charging.
As famous by Gurman, Apple’s already “giving shoppers a motive to pay up” by including the very best options to its Professional and Professional Max fashions. Final yr, Apple made the Dynamic Island unique to the iPhone 14 Professional and Professional Max, and Gurman says Apple’s planning to make the tiers much more distinct with this yr’s launch of the iPhone 15.