The value of ad-free Disney Plus goes up.
The Walt Disney Firm plans to set a better worth for the service later this yr, CEO Bob Iger mentioned in the course of the media large’s second quarter earnings name Wednesday. It is unclear what the brand new worth will likely be. In 2022, Disney Plus bumped ad-free plan from $8 to $11 monthly whereas additionally introducing an $8 ad-supported tier. The transfer would be the third worth hike for the reason that service launched in 2019 at $7.
Moreover, CFO Christine McCarthy mentioned in the course of the name that the corporate is shedding some content material on its streaming platforms, however she did not specify which platforms or content material.
“We’re within the means of reviewing the content material on our DTC providers to align with the strategic modifications in our strategy to content material curation…” McCarthy mentioned. “Consequently, we will likely be eradicating sure content material from our streaming platforms.”
Iger returned to the helm in November, promising to deal with the corporate’s streaming technique. Whereas talking on the Morgan Stanley tech and media convention in March, he mentioned Disney may discover licensing its TV and movie content material reasonably than focusing assets on making its personal streaming originals. Disney’s plan seemingly displays a money-saving strategy to the way it produces and delivers content material. Iger additionally mentioned Wednesday {that a} mixed Disney Plus and Hulu app is coming.