For anybody who needs to get a bit of content material they’ve created on the market, the variety of platforms and codecs means it’s not as simple as it was once. GlossAi is a startup aiming to automate the method utilizing (what else?) AI, and its strategy of turning a half hour of content material into an infinity of quick clips and posts is probably not palatable to everybody, however traders are betting on the tech to the tune of an $8 million seed spherical.
There are already loads of automated modifying and snipping instruments on the market, from large names like Adobe and generative AI startups like QuickVid. It wouldn’t be correct to say they’ve reached mainstream use (or maybe even that they’re prepared for it), however the thought is actually in circulation.
Tel Aviv-based GlossAi units itself aside by conducting a kind of center street between purely generated stuff and clever clipping of your current video. The issue they purpose to unravel is the big quantity of webinars, shows and interviews that kind of disappear into the ether after being posted in full to one thing like YouTube.
If as an alternative of merely making the entire accessible on one platform, you would cut up it up onto a number of platforms and media codecs, that might assist obtain attain and get extra ROI on your manufacturing price.
Say you’ve received a half-hour interview between a CEO and the pinnacle of a accomplice group. Let’s be trustworthy, not a ton of individuals are going to take the time to observe the entire thing for no specific purpose. As any producer is aware of, you may reduce out about 90% of the content material and improve the viewership. However even a three-minute video is so much in case you’re watching it in your cellphone whereas ready in line on the retailer!
GlossAi’s strategy is to take that interview and never simply make a spotlight reel, but additionally routinely produce issues like 15-second snippets with matching inventory (or generated) imagery, weblog posts distilled from the transcript, e-books or slide decks that summarize every half, social channel content material, and so forth. Snackable, as some would say.
Picture Credit: GlossAi
Every may be tuned with totally different lengths, voiced, and some different dials and levers, naturally. The corporate has its personal multi-modal fashions and are targeted narrowly on “verbal content-rich” media, versus dwelling films or extra artistic endeavors.
If that sounds prefer it lets producers carpet bomb the net with their content material, I’ve received unhealthy information for you — they already do. It’s simply much more work, normally involving quite a lot of automation anyway.
As leaders in AI have identified, this sort of factor is turning into more and more widespread, and although there are reliable worries that it’s going to result in elevated spam and such, it is also a great tool for individuals who simply need to put their work on the market.
And simply because a machine studying mannequin helps doesn’t imply it’s AI all the best way down — as many have discovered with ChatGPT and different instruments, getting a tough draft of what you need is a good way to begin your personal artistic course of. You is likely to be an professional at fixing mechanical watches, however maybe you aren’t at turning your hour-long movies into one thing folks can interact with on their very own phrases.
After all many customers shall be in companies which have quite a lot of inner shows, trainings, course of tutorials and so forth. Not that each assembly must be a TikTok, however typically it is likely to be good to get a deck model afterwards!
The $8 million seed spherical was led by New Period Capital Companions, with participation by Guidestar Ventures, 97212 Ventures, MindCET Ventures, Ginossar Ventures, Maccabee Ventures, Rafi Gidron, the Zipris household and others.