The NFL is branching out additional into the leisure market by teaming up with Skydance Media to create a studio that may produce sports activities content material for numerous platforms.
The NFL, through its funding arm 32 Fairness, and Skydance Media are each investing in Skydance Sports activities, the companions introduced Tuesday.
Hans Schroeder, NFL Media’s government vice chairman and chief working officer, mentioned the league has been exploring a partnership like this for over a 12 months and pointed to $60 billion in investments by corporations into content material, primarily within the digital house.
“For us, the concept and alternative to create and inform extra tales, actually round soccer but in addition different sports activities, and do this on platforms the place followers are more and more spending their time is one thing we’ve checked out,” Schroeder mentioned. “This was about discovering a associate to create a content material studio that may create throughout the sports activities house and complement with scripted and unscripted packages in addition to different types of content material.”
Soccer will stay on the forefront, however the deal permits NFL Movies to department out into different areas which may have been more durable to get into previously. Skydance was the manufacturing firm for “Prime Gun: Maverick,” which was launched this 12 months and has produced exhibits and films for Amazon Prime Video, Apple TV+ and Netflix.
Whereas unscripted sequence like “The Final Dance” and “Drive to Survive” have resonated with followers, NFL Movies was one of many first within the style with the premiere of “Onerous Knocks” in 2001. The “Onerous Knocks” franchise primarily follows a workforce all through coaching camp however has added an in-season sequence.
Scripted sequence, resembling Apple TV’s “Ted Lasso,” have additionally confirmed fashionable with followers.
“Once we set the imaginative and prescient of Skydance Sports activities a 12 months in the past, we aspired to create a pipeline for the perfect sports activities storytelling,” Skydance Media President & COO Jesse Sisgold mentioned in a press release. “Partnering with the NFL and NFL Movies offers us the facility, privilege, and experience to do that on the highest stage potential, all whereas celebrating sports activities, groups, and athletes world wide.”
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