Tue. Jun 6th, 2023

Id administration used to imply ensuring you had your driver’s license whenever you left the home, however lately it’s not really easy: Id essentially underpins how we have interaction with the digital world, and id companies can tackle many varieties (and, sadly, abuses). I’m excited to host a TechCrunch Reside occasion with Persona co-founder and CEO Rick Track, one of many early movers within the house, about how his firm recognized ID administration as a possibility.

This TechCrunch Reside occasion takes place on Wednesday, Might 10, 2023, at 12:00 p.m. PDT. Register right here for Hopin entry, the place viewers can ask questions and community with different attendees.

Together with Rick, Index Enterprise’s Mark Goldberg is talking on the occasion, too. Mark made a prescient transfer to identify and again Persona throughout its Collection B fundraise and backed the corporate once more for its $150 million Collection C.

Rick Track co-founded Persona with Charles Yeh in 2018, and in accordance with PitchBook, the corporate’s valuation is $1.5 billion as of Persona’s Collection C in 2021. Since its founding, the corporate’s purpose has remained the identical: present customers with a verification system to guard and safe id from theft and fraud. The corporate raised a Collection B in 2021 after seeing revenues soar 20x whereas customers elevated 5x. In late 2022, Persona launched new companies, increasing past determine verification with the launch of à la carte instruments, together with a danger evaluation engine, an id workflow device, a graph database aimed toward hyperlink evaluation and fraud detection, and a market for exterior builders to assist join their enterprise instruments to Persona’s id instruments.

I hope you may be part of this TechCrunch Reside occasion. Rick and Mark are set to offer actionable insights on how corporations can higher shield customers, and the way founders, constructing such companies, can stand out amongst their rivals.


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