Sony Music Leisure and Alamo Data founder Todd Moscowitz have introduced the launch of a brand new artist and label companies firm known as Santa Anna.
Primarily based in New York, the brand new firm shall be led by former Geffen Data GM Lee L’Heureux, who may even maintain the newly created function of Alamo Data president, reporting to Moscowitz and dealing alongside Alamo COO Juliette Jones. Previous to his function at Geffen, L’Heureux was senior VP of rhythm, city and hip-hop promotion at Warner Data.
In keeping with the announcement, the brand new firm will “help entrepreneurs and help artists in maximizing their artistic potential and construct their companies.” Sony Music already owns and operates two massive label and artist companies divisions, the Orchard, which it totally acquired in 2015, and Awal, which it bought from Kobalt for $430 million in 2021. Additionally final yr it acquired J Erving’s Human Re Sources, a distribution and artist companies firm.
In making the announcement, Moscowitz mentioned, “I’m excited for Lee to affix the group and leverage his expertise to create new alternatives for Alamo in addition to launch the beginning of what is going to be an unbelievable journey for Santa Anna.”
“I’ve at all times admired Todd’s method to the music business, in addition to his dedication to supporting artists and their distinct, artistic visions,” mentioned L’Heureux. “I’m honored for the chance and sit up for taking Alamo to the following stage and carving out a path for Santa Anna.”
L’Heureux was named GM of Geffen in January of 2020 and helped to relaunch the Common label, which has seen main success with Olivia Rodrigo. Alamo, which was affiliated with Common on the time, used Geffen’s promotion workers on the time.
In June of 2021, Common’s share of Alamo was acquired by Sony for round $125 million, with a complete buy of between $188 million and $225 million, in response to Common’s earnings report that yr. The corporate, which was based in 2016 as a three way partnership with Common by Moscowitz, beforehand a high exec at 300, Warner Music and Def Jam. Its high acts embrace Lil Durk, Rod Wave, Blackbear and Smokepurpp.