The ad campaign was rather bold and unique — though it would not fly abroad. In 2004, OMD Santiago’s “La fuerza está con Cerveza Cristal” campaign (literally, “The Force is with Cristal Beer”) even won a major award for advertising at Cannes (via The Guardian). Unsurprisingly, though, George Lucas’ lawyers at Lucasfilm were not happy … Read more
Screenshot: YouTube Product placement in media is a tale as old as time, but the internet was delighted this week after a series of segments showing spots for Chilean beer company Cristal clunkily, yet charmingly, spliced directly into the original Star Wars films have sparked a wave of joyous recreations. Here’s some of the best we’ve … Read more
Question: Is there anything better than a chilled, fresh, relaxing, tasty, proper pint of beer in the pub? Answer (as if we actually need an answer): Absolutely not. We all like a beer at home too — a bag of cans or a few bottles are all well and good — but it’s not the … Read more
San Miguel Beermen’sJune Mar Fajardo and Bennie Boatwright. –MARLO CUETO/INQUIRER.net MANILA, Philippines–Christian Standhardinger acknowledges the different dynamics Barangay Ginebra will face in its latest playoff encounter with San Miguel Beer, this time in the Philippine Basketball Association Commissioner’s Cup semifinals. “It doubles the winning strategy for them,” Standhardinger said when asked how the Gin Kings … Read more
The beer industry should prove resilient through looming supply chain challenges that look set to impact some markets, the chief executive of Budweiser owner AB InBev said Friday. Beer has a “characteristic as a category that is incredible, which is beer is local,” Michel Doukeris told CNBC’s Arabile Gumede. AB InBev is the world’s biggest … Read more
Coco Austin has once again come under fire for posting her quirky antics with her child. This time, the TV personality got into trouble for letting the eight-year-old play a game of “beer” pong, which many believe is only suited for adults. Coco Austin Hails Daughter Chanel’s ‘Beer’ Pong Skills MEGA After Coco Austin shared … Read more
I expected a bevy of automated and AI-assisted kitchen tech here at CES 2024 (and here are all our favorite CES picks so far), but I didn’t count on having to clandestinely chug the small amount of beer that wound up being the last demo of the day from an automated countertop beer maker. And … Read more
Anushka Purohit, the co-founder of Breer, a Hong Kong-based startup that turns leftover bread into craft beer. Breer When Anushka Purohit was just 10 years old, she was appalled by the sight of a Starbucks barista throwing leftover cakes and sandwiches into the garbage. A decade later, the memory helped inspire her to launch a … Read more
Don Trollano.–PBA IMAGES MANILA Philippines–San Miguel Beer is thrilled to have Don Trollano join an already-loaded lineup that is decimated by injuries in the ongoing PBA Commissioner’s Cup. “Definitely a Don Trollano is a welcome addition to our lineup especially with all the injury woes we are experiencing right now,” team manager Gee Abanilla said … Read more
THE HAGUE, Netherlands — The leader of a far-right Dutch populist party was hit on the head with a beer bottle Monday in an attack that took place two days before the Netherlands holds a general election. Thierry Baudet, leader of Forum for Democracy, was taken to a hospital in the northern city of Groningen … Read more