How McDonald’s embraced nostalgia and streetwear to become cool again

These days, McDonald’s is just as likely to serve up a high-profile collab as a new hamburger. Over the past few years, the fast food chain has revamped its public image in an effort to reconnect with younger fans and increase its cultural relevance. It has partnered with artists like Cardi B and BTS as … Read more

Alyssa Valdez finds nostalgia playing in ‘best shoes’

Alyssa Valdez, left, wearing the Kobe 8 “Halo” as she shares a laugh with her Creamline teammates Michele Gumabao, center, and Risa Sato during warmups.–MARLO CUETO/INQUIRER.net MANILA, Philippines — When it was announced that Nike was bringing back another Kobe Bryant silhouette this year, Alyssa Valdez turned emotional upon learning that it would be an … Read more

How Star Wars Nostalgia Helps Disney Parks Design Fandom Merch

Holiday gifting season is upon us and if you’ve ever wondered how apparel at Disney Parks goes from idea to execution into a fandom must-buy, designer Tatiana Salaverria is a great place to start. io9 spoke with her about the process behind theme-park merch inspired by Star Wars, Indiana Jones, and Marvel. James Mangold on … Read more