Puma Terminates Sponsorship of Israel’s National Soccer Team

Puma will terminate its sponsorship deal with the Israeli Football Association (IFA) in 2024, but the sportswear brand says the decision is unrelated to the Israel-Hamas war. A spokesperson for the German brand told TIME in a statement that the decision was made at the end of 2022 as part of its new “fewer-bigger-better” business … Read more

YouTuber MrBeast goes pro with Charlotte Hornets jersey sponsorship

YouTuber MrBeast’s latest move is a slam dunk. The YouTuber and Greenville, North Carolina, native has announced that his snack company Feastables is the newest sponsor of his home state’s pro basketball team, the Charlotte Hornets. An X (formerly Twitter) post from the NBA team’s official account included a video of player LaMelo Ball chomping … Read more

Samsung’s new ploy to get kids off iPhones is a MrBeast sponsorship

Samsung writes in its announcement that this will showcase “what’s possible with a Galaxy smartphone for aspiring and professional creators.” The company’s phones get some screen time in the video. There’s a quick mid-video ad read for the Galaxy Z Flip 5 with a nod to the S23 Ultra while MrBeast drives a prototype $2 … Read more

A YouTube influencer admitted he crashed his airplane on function so he may increase his channel’s views and clinch a sponsorship deal, DOJ says

Trevor Jacob filmed his airplane because it crashed into the mountainside on November 2021.YouTube/Trevor Jacob YouTuber pilot Trevor Jacob admits that he crashed his airplane on function to get views, the DOJ stated. He had secured a sponsorship deal for his channel to advertise a pockets in his movies, per the DOJ. Jacob additionally confessed … Read more