Sun. Nov 27th, 2022

LUBBOCK, Texas (NEWS RELEASE) – Texas Tech Athletics has introduced a multi-year extension in its partnership with Advance, an trade chief in Title, Picture, and Likeness consulting, schooling and life abilities growth for student-athletes.

“Texas Tech Athletics is dedicated to offering our student-athletes with instruments crucial to achieve the ever-evolving collegiate NIL area,” stated Dr. Amy Heard, Senior Affiliate Athletics Director for strategic engagement. “We imagine Advance and the schooling they supply is a key to that success.”

As a part of the extension, Advance will proceed to offer NIL protecting schooling periods for Texas Tech student-athletes and employees after a profitable first 12 months within the partnership. Advance has traveled to Lubbock on a number of events over the previous 12 months, offering student-athletes key growth coaching on NIL growth, successfully market and begin using their NIL in addition to on taxes and contracts.

“On this second 12 months of NIL, student-athletes are participating in NIL alternatives in new and alternative ways, and we look ahead to persevering with to offer them with the schooling essential to method their alternatives in a accountable and knowledgeable method,” stated Luke Fedlam, managing associate at Advance. “We’re excited to increase our partnership and proceed to offer strategic advisory and NIL Protecting Schooling within the quickly evolving NIL panorama.”

Advance, a three way partnership by longtime companions TeamAltemus and Anomaly Sports activities Group, was on the Texas Tech campus as lately as September to offer schooling periods to not solely Pink Raider student-athletes but in addition to govt employees members, teaching staffs and enterprise group members. The periods with coaches and employees have been to offer sources to help their very own student-athletes with questions that periodically come up surrounding NIL.

“Our partnership with Texas Tech epitomizes the essence of offering NIL Protecting Schooling to all stakeholders however most significantly student-athletes,” stated Courtney Altemus, managing associate at Advance. “Texas Tech is devoted to bringing the most effective sources to its student-athletes to assist them develop in life past their sport, and we’re honored to be their associate on this endeavor.

Advance strategically advantages its companions by bringing collectively consultants throughout sports activities enterprise, schooling, finance, regulation, advertising, branding, and compliance. Advance’s experience, community {of professional} athletes, and weekly immersion on school campuses throughout the nation enable its workforce to gather real-time knowledge and be agile in responding shortly to the fast adjustments in collegiate athletics.

Presently, there are greater than 15,000 student-athletes within the Advance Protecting Schooling ecosystem, which offers well timed knowledge factors to optimize considerate and complete NIL options in actual time. Along with Texas Tech, Advance has partnered with related power-five colleges resembling Louisville, Michigan State, Minnesota, Ohio State, Penn State, and Wake Forest in addition to the Atlantic Coast Convention (ACC) and Atlantic 10 Convention.

For extra info on Advance, please go to or contact Ashley Wechter (Director, Collegiate Partnerships at Advance) at [email protected]

By Admin

Leave a Reply