Twitter’s new CEO rumored to be NBC’s Linda Yaccarino

Elon Musk says he has discovered a brand new CEO for Twitter and that “she” will begin in a matter of weeks. It’s most definitely going to be Linda Yaccarino, the present head of promoting and partnerships for NBCUniversal. 

I do know, nevertheless, that Yaccarino has been angling for the job and telling buddies she desires it. The promoting world is actually gossiping that it’s her. She not too long ago hosted Musk at her “Attainable” promoting convention in Miami for a gushing interview and has been tweeting up a storm, together with about how excited she is for NBC to associate with Twitter for the subsequent Olympics.

In his tweet as we speak, Musk mentioned that, as soon as his mysterious new CEO begins in about six weeks, he’ll “transition to being exec chair & CTO, overseeing product, software program & sysops.”

Meaning his CEO might be nearly solely targeted on the enterprise, which Yaccarino is actually certified for. She already runs a multi-billion-dollar adverts enterprise and is nicely revered among the many cohort of CMOs who have to be satisfied to spend on the platform once more. Importantly, I’m advised that she and Musk additionally see eye to eye politically.

“She’s robust as fucking nails and she or he’s all the time wished this job,” a former colleague says. “It’s good.”

If I needed to guess, the rationale Musk didn’t announce the identify is due to unlucky timing on Yaccarino’s finish. NBCU is slated to offer its annual Upfront presentation to advertisers on Monday, which Yaccarino is outwardly in rehearsals for as we speak. Awkward!

This story ran in as we speak’s version of my Command Line e-newsletter, which you’ll join beneath:

Amrita Khalid contributed reporting.