It is bittersweet to jot down this column — my final common one for the Retail Know-how web page.
After three years on Automotive Information’ retail group, with a concentrate on masking dealership expertise, I am switching beats. Going ahead, I will be Automotive Information’ reporter masking Common Motors at a transformational time for the Detroit automaker.
I hadn’t lined auto retail earlier than this function, and my schooling got here largely from a worldwide pandemic that despatched dealerships throughout the nation trying to develop extra of a web based gross sales presence at exactly the time I used to be studying what it meant to purchase a automotive on-line.
It was a transformational time for auto retailers, too. The pandemic modified a number of attitudes about automotive shopping for, from the placement of the acquisition to how lengthy it ought to take. Sellers experimented with video, distant deliveries, e-contracting, digital credit score functions and on-line appointment scheduling. A number of this shift occurred out of necessity as a result of showrooms have been compelled to shut within the spring of 2020 and there usually was no different method to promote automobiles.