Remember when phone makers were racing to make their phones as thin as possible? The trend slowed down considerably in the past couple of years, but it appears Apple is about to bring it back in a big way.
The company recently launched a new, OLED iPad Pro. With the tagline “thinpossible”, Apple highlighted it as the thinnest Apple device ever.
According to Bloomberg’s Mark Gurman, Apple isn’t done with the thinification (what? If thinpossible can be a word, so can thinification) of its product portfolio. In the latest edition of his Power On newsletter, Gurman claims that Apple plans to launch a “significantly skinnier” phone in 2025. The company is also reportedly working on making its MacBook Pro, as well as Apple Watch, thinner.
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In fact, Apple’s super-thin iPad Pro is just the beginning of a new class of Apple devices, which should be “the thinnest and lightest products in their categories across the whole tech industry.”
This is not the first time we’ve heard of Apple’s plans to make the iPhone thinner. In May, the Information reported that a new, thinner iPhone might replace the current Pro model design, though details were similarly scarce.
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If the reports are accurate, it would mark a pretty big shift in Apple’s strategy. In the past couple of years, Apple’s MacBook Pro devices as well as iPhones and Apple Watches have remained roughly the same size, or have even gotten bigger compared to last generation. Apple’s focus on making its devices thinner and lighter again will also likely kick-off a new race, with other manufacturers scrambling to outdo Apple.