hype

Defy the odds, create a unique niche, and succeed beyond the hype

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Art Kraisingkorn Contributor Touchapon “Art” Kraisingkorn is Amity’s co-founder and chief technology officer. Art earned his MBA at the University of Cambridge and spent five years at IBM. There’s a common narrative that repeats itself in the tech industry. A burgeoning startup emerges with a groundbreaking concept, successfully attracts incredible VC funding, and skyrockets to … Read more

Travis Scott first in line for Tom Brady baseball card as hype grows around ‘Brady Day’

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Travis Scott has jumped ahead of the line to get Tom Brady baseball cards. With ‘Brady Day’ approaching on the 12th of December, in honor of the number he wore during his playing career, Topps is releasing collectibles with the quarterback wearing a baseball uniform. Michael Rubin, owner of Fanatics, the parent company of Topps, … Read more

The Viral Baggu Crescent Bag Is Worth the TikTok Hype

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If you were as obsessed with Disney’s Halloweentown as I was as a kid, then you likely have a vivid memory of the bottomless pit that was Aggie Cromwell’s magical purse. I have one scene burned into my memory, which involves her pulling spooky Halloween decorations from it—a toy skeleton at least 3 feet tall, … Read more

Tesla Cybertruck Deliveries Begin: Does the Edgy EV Live Up to the Hype?

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American EV manufacturer Tesla handed over the first 10 examples of its Cybertruck battery-electric pickup truck to reservation holders during a live event hosted by the company’s controversy-courting CEO Elon Musk at its Austin Gigafactory plant Thursday. The event was streamed live on Musk’s social media platform X (formerly known as Twitter). The Cybertruck was … Read more

Google fights scammers using Bard hype to spread malware

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Google is suing scammers who are trying to use the hype around generative AI to trick people into downloading malware, the company has announced. In a lawsuit filed today in California, the company says individuals believed to be based in Vietnam are setting up social media pages and running ads encouraging users to “download” its … Read more

Techno-fixes to climate change aren’t living up to the hype

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An updated road map for combating climate change pours cold water on the idea that unproven technologies can play a major role in averting disaster. Today, the International Energy Agency (IEA) updated its road map for the energy sector to reach net-zero greenhouse gas emissions by 2050. It doubles down on the need to swiftly switch to … Read more

Do Apple’s environmental claims stay as much as its personal extremely polished hype?

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Apple kicked off its annual iPhone extravaganza with a slickly produced, Octavia Spencer–starring video espousing its environmental bonafides. So it’s maybe unsurprising that almost all commentary skewed towards skepticism. And never with out good purpose. Apple is the world’s most beneficial firm. It didn’t get there by telling individuals to purchase much less. Plus, greenwashing … Read more