Tiger Woods ends Nike partnership after 27 years

A portrait of Tiger Woods of The United States during the pro-am as a preview for the Hero World Challenge at Albany Golf Course on November 29, 2023 in Nassau. David Cannon | Getty Images Tiger Woods’ 27-year partnership with Nike has come to an end. The superstar golfer announced the news in a statement … Read more

Tiger Woods Splits With Nike, Ends 27-Year Partnership

Tiger Woods’ historic partnership with Nike is no more … the golfing legend just revealed he’s split with the Swoosh after 27 years. The 48-year-old made the announcement on his X page just minutes ago, thanking Phil Knight … while reminiscing on the “amazing moments and memories” he’s had with the athletic apparel giant. “If … Read more

Affirm stock pops more than 15% on expanded Walmart partnership

Customers shop at a Walmart store in Chicago on May 18, 2023. Scott Olson | Getty Images Affirm stock popped more than 15% Tuesday after the company announced it is expanding its partnership with Walmart to self-checkout kiosks in more than 4,500 of the retailer’s U.S. stores. Affirm shares have soared over 400% this year, … Read more

Lola Brooke Raises A Glass To Her Debut Album With CÎROC Partnership

Brooklyn-born rapper Lola Brooke recently celebrated Hip Hop’s 50th anniversary and her debut album release by partnering with CÎROC Ultra-Premium Vodka, the official vodka of Hip Hop 50. In October, Lola helped to kick off “The Hip Hop Museum Tour,” partnering with Mass Appeal and sponsored by CÎROC in New York City, the birthplace of … Read more

TikTok Revives E-Commerce Ambitions in Indonesia With New Local Partnership

ByteDance Ltd.’s TikTok has struck an agreement to invest in a unit of Indonesia’s GoTo Group and cooperate on an online shopping service, pioneering a template for e-commerce beyond Southeast Asia’s biggest economy. The Chinese-owned video service has agreed broadly to work with GoTo’s Tokopedia across several areas rather than compete directly with the Indonesian … Read more

Niger’s junta revokes key security agreements with EU and turns to Russia for defense partnership

ABUJA, Nigeria — Niger’s junta on Monday scrapped two key military agreements that the West African nation signed with the European Union to help fight the violence in Africa’s Sahel region as the country’s army leaders and a senior Russian defense official discussed military cooperation. Before the coup that deposed the country’s president, Mohamed Bazoum, … Read more

TikTok brings its Ticketmaster partnership to more major markets

After an initial US launch in August last year, TikTok and Ticketmaster are expanding a partnership that lets TikTok users purchase event tickets without leaving the platform to 20 additional countries. On Monday, TikTok announced that the feature will now work in the UK, Ireland, Australia, Germany, France, Canada, Mexico, New Zealand, and several other … Read more

Hungary’s Orban says EU should first sign strategic partnership accord with Ukraine

BUDAPEST (Reuters) – The European Union should first sign a strategic partnership agreement with Ukraine instead of starting membership talks with the country, Hungary’s Viktor Orban said on Friday, flagging a way to a possible compromise ahead of a crucial EU summit. The 27 national EU leaders are due to decide in mid-December on whether … Read more

Apple is trying to unwind its Goldman Sachs credit card partnership

David Solomon, Chairman and CEO, Goldman Sachs, participates in a panel discussion during the annual Milken Institute Global Conference at The Beverly Hilton Hotel on April 29, 2019 in Beverly Hills, California. Michael Kovac | Getty Images Entertainment | Getty Images Apple has given Goldman Sachs a proposal to end its credit-card and savings account … Read more

X loses Paris Hilton’s 11:11 Media partnership in latest brand pull-out

Following the advertiser exodus from X, formerly Twitter, over concerns about antisemitic content on the site, X has lost another high-profile brand campaign, as Paris Hilton’s 11:11 Media is also pulling out of its partnership with the platform. The campaign had been a high-profile win for X, as it would have seen Hilton promoting key … Read more