Sanrio CEO on the Key to Hello Kitty’s 50 Years of Success
She’s one of Japan’s best-loved creations, adorning some 50,000 products sold across 130 countries and earning billions of dollars for parent company, Sanrio. But it’s important to note what she’s not: Hello Kitty isn’t a cat, nor is she, in fact, Japanese. She is an anthropomorphic feline-like British girl born in the leafy suburbs of … Read more