UPDATE: Nov. 8, 2023, 11:10 a.m. EST This story has been updated ahead of Walmart’s first Black Friday Deals event.
Walmart is about to cut the virtual ribbon on its 2023 Black Friday sale.
The big box store’s first of two “Black Friday Deals” events begins online at 12 p.m. ET today (Wednesday, Nov. 8), ushering in “the season’s best deals on gifts from all the top brands, including Apple, Dyson, LEGO, LG and Samsung,” per a press release. The sale will feature three hours of early access for paid (non-trial) members of its Walmart+ program before it opens to all shoppers at 3 p.m. ET. The markdowns will then continue in Walmart stores this Friday, Nov. 10 at 6 a.m. local time.
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Black Friday sales are already live. Here are the best early deals we’ve found so far.
Shoppers can expect to encounter the following doorbusters during the sale:
Those concerned about deal availability should consider signing up for a Walmart+ membership to participate in the three-hour early access portion of today’s sale. One-year memberships are on sale for $49 (or 50% off) through the end of the day; the program unlocks benefits like free shipping with no order minimums, fuel discounts, and a free Paramount+ subscription in addition to early access to certain Walmart sales throughout the year.
Walmart’s second Black Friday deals sale will launch online on Wednesday, Nov. 22 before it goes IRL on Friday, Nov. 24 (or actual Black Friday). It will also include a three-hour, members-only early access period.
The Black Friday Deals events at Walmart will be succeeded by its online-only Cyber Monday event on Monday, Nov. 27, which, unlike previous iterations, will also have an early-access period for the Walmart+ crew.
This year, Walmart is the third major retailer to unveil its 2023 Black Friday after Best Buy and Target, which released their first waves of early Black Friday deals on Oct. 27 and 29, respectively. Amazon announced its plans for an extended Black Friday sale belatedly on Nov. 6.