After sticking to a 48-hour formula for its Black Friday sale for the past two years, Amazon is reverting back to its old ways.
The retail giant has announced its plans to offer Extended Black Friday and Cyber Monday Deals from Friday, Nov. 17 through Monday, Nov. 27. That’s 11 full days of holiday savings where we can expect to see new record-low pricing and limited-time restocks of popular gifts.
This is a return to form of sorts for Amazon, which held weeklong Black Friday savings events in 2018, 2019, and 2020. The official commingling of its Black Friday and Cyber Monday sales is new, though: Historically, they’ve always been separate events that have bled together in spirit over Thanksgiving weekend.
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That should be a welcome switch for shoppers. The old formatting made it difficult to determine the best time to pounce on a good deal, as items that were on sale during Amazon’s past Black Friday sales would sometimes get cheaper once it shifted into Cyber Monday mode — if they even stayed in stock that long. The two sales merging will (hypothetically but hopefully) eliminate the risk of down-the-road price drops so consumers can shop early with greater peace of mind.
The only other major retailer that’s revealed its 2023 Black Friday programming thus far is Best Buy, which rolled out some preview deals just before Halloween and will host its formal sale from Friday, Nov. 17 to Saturday, Nov. 25. Its 48-hour Cyber Monday Sale will also begin that Sunday.
This story is developing.
Topics
Amazon
Black Friday