Apple CEO Tim Cook dinner holds the brand new iPhone 14 at an Apple occasion at their headquarters in Cupertino, California, September 7, 2022.
Carlos Barria | Reuters
Apple is holding its most vital launch occasion of the yr on Tuesday at its headquarters in Cupertino, California, the place it is anticipated to unveil new {hardware}, together with the iPhone 15.
Apple will current a prerecorded video that includes firm executives to launch the merchandise, which will probably be streamed on YouTube and Apple’s web site. Final yr’s occasion lasted about an hour an a half. Apple has used prerecorded movies for its product showcases since 2020.
Apple’s launches are vital for the corporate and construct hype for the merchandise and set the stage for a advertising blitz heading into the December quarter, its largest gross sales interval of the yr. Thirty-one million individuals have watched Apple’s YouTube video from final yr’s launch, revealing that clients nonetheless prefer to get data immediately from the corporate.
This yr, the tech large is hoping the brand new iPhones can bust a gross sales stoop, fend off renewed competitors from Huawei and persuade house owners of Android telephones to change.
Apple additionally introduced its new VR headset, the Imaginative and prescient Professional, in June forward of a deliberate launch in 2024. The corporate may present an replace on its efforts to draw builders, however extra particulars about that product are doubtless to not be launched till subsequent yr.
Apple’s Macs and iPads are unlikely to see new reveals on Tuesday, given the corporate often prefers to offer them their very own occasions. Final yr, Apple introduced new iPads by a press launch.
This yr’s launch invites have the tagline “Wonderlust,” though the taglines do not essentially preview what the corporate is asserting. CNBC will probably be overlaying the launch reside from Apple’s headquarters and with a reside weblog on CNBC.com.
Final yr, Apple introduced new iPhones, Apple Watches and up to date AirPods at its September occasion. Here is what to anticipate from this yr’s version:
iPhone 15: USB-C and titanium
Apple’s invite to its Sept. 12 occasion.
Apple
Apple is anticipated to launch 4 new iPhone fashions, persevering with the sample that is been in place since 2020. If Apple retains its naming sample, this yr’s fashions will share the iPhone 15 model.
Apple is more likely to launch two sizes of middle-range iPhones, one with a 6.1-inch display screen and one with a 6.7-inch display screen, in addition to two sizes of upper finish “Professional” telephones with titanium casing and higher cameras, in keeping with experiences from Bloomberg Information, TF Worldwide Securities {hardware} analyst Ming-Chi Kuo and Wall Road analysts.
This yr, the largest change is anticipated to be a USB-C charging port, changing Apple’s proprietary Lightning port, which was launched in 2012 because the iPhone charger “for the subsequent decade.”
A USB-C charging port on iPhones will match the identical charging port on Android telephones, newer laptops, iPads, wi-fi headphones and different devices.
The change is being spurred by new European rules which require a standard charging port. Apple is unlikely to say that the change was required by a brand new legislation, however it is going to most likely emphasize the positives for customers, akin to comfort and sooner charging. It may additionally give the port a proprietary Apple advertising identify.
Apple will “comply” with European Union regulation that requires digital gadgets to be geared up with USB-C charging, mentioned Greg Joswiak, Apple’s senior vice chairman of worldwide advertising. That can imply Apple’s iPhones, which at present use its proprietary Lightning charging normal, might want to change to assist USB-C.
Jakub Porzyck | Nurphoto | Getty Photographs
New Professional fashions may additionally get a titanium casing, changing the stainless-steel used previously few fashions. Titanium is lighter than metal, decreasing the telephones’ whole weight. Occasion invites present an Apple emblem in what appears like a titanium end.
Decrease-end telephones — anticipated to be known as merely iPhone 15 — may get an improve to what the corporate calls the “dynamic island,” or a cutout that holds the cellphone’s facial recognition cameras towards the highest of the display screen. Final yr’s Professional fashions ditched Apple’s “notch” for the undulating window, which might present real-time updates, akin to how far-off an Uber is or what’s taking part in on the music app. The mute change, which has been current on iPhones for over a decade, may acquire new features as a customizable “motion button.”
Apple can also be more likely to deal with digicam and chip enhancements as causes for the improve. The largest and costliest iPhone mannequin, the larger Professional, may get a brand new lens that may zoom with twice the power because the 3x zoom lens on the iPhone 14 Professional, in keeping with Bloomberg.
One open query is whether or not Apple will elevate value factors. Some analysts suppose so, noting rising prices for elements like reminiscence or processors. Nonetheless, Apple didn’t elevate U.S. iPhone costs final yr beneath related circumstances. It does tweak its costs world wide frequently after launches and in response to forex fluctuations.
Apple Watch and equipment
Apple Watch Extremely.
Sofia Pitt
Final yr, Apple launched the Apple Watch Collection 8 and a brand new high-end titanium mannequin known as the Extremely in September.
Each are more likely to get updates this yr, though Apple’s Watches do not sometimes get as many main adjustments from yr to yr because the iPhones. Apple’s mainstream watches have had the identical dimension and form since 2018.
The corporate is more likely to improve the chip inside the brand new watches, in addition to replace its well being sensors, in keeping with analysts. However Apple could save greater adjustments for the system’s tenth anniversary subsequent yr.
Apple additionally has a number of equipment that use Lightning connectors, akin to a few of its AirPod fashions, Beats headphones, mice and keyboards.
AirPods Professional will get a brand new function that does not want new {hardware} known as Adaptive Audio. It makes use of machine studying and software program to intelligently flip down the amount and noise canceling so customers can concentrate on their speedy environment.
Apple will doubtless replace its equipment to work with USB-C, however the up to date equipment will not be mentioned on Tuesday, or could possibly be launched later.
iOS 17
StandBy Mode in iOS 17
Todd Haselton | CNBC
Even customers who do not plan to select up a brand new iPhone or Watch will get new software program for his or her gadgets. Apple previews its newest working methods for its gadgets in June, then releases them in September alongside new iPhones.
Lots of Apple’s greatest new options do not require new {hardware} and will probably be accessible to everybody with an iPhone launched since 2018.
Here is some of what’s new in iOS 17:
The software program features a revamp of the caller ID display screen known as “contact posters” the place customers can select the photographs that present up after they name different iPhone customers.Autocorrect has been improved utilizing a transformer-based language mannequin, the identical expertise underpinning functions like ChatGPT.A brand new Journal app encourages customers to save lots of ideas and emotions each day and makes use of on-device machine studying to identify patterns with out sending the information to a server within the cloud.A brand new standby dock mode turns your cellphone right into a clock with widgets that may present alarms, appointments or different updating data.A enterprise card substitute known as NameDrop permits two iPhone customers to trade private data by tapping their telephones collectively.Offline Apple maps make it doable for customers to save lots of big swaths of roads and land to navigate even with out cellphone service.