DJ Khaled is teaming up with Gatorade ahead of the Super Bowl for a new partnership promoting an exclusive membership.
Super Bowl LVIII is around the corner and viewers are excited to see which celebrities team up with which brands. In the past, we have seen Betty White in a Snickers commercial, Cindy Crawford work with Pepsi, Meghan Trainor collab with Pringles, and many more.
Leading up to the big game, celebrities are beginning to announce new collaborations, including DJ Khaled who is partnering with one of the biggest sports drink brands — Gatorade.
DJ Khaled Wins In New Partnership With Gatorade
Maya Savino
All he does is win, win, win, no matter what! The ‘I’m The One’ artist has announced his new partnership with Gatorade to promote an exclusive new, one-of-its-kind, membership — Gatorade iD.
Gatorade iD is a free membership platform with exclusive benefits that gives all members access to personalized equipment, limited drops, and rewards.
Per the official press release, “Gatorade ushers in a new digital era with the official launch of their free and personalized membership platform, Gatorade iD. To coincide with the launch of the platform, Gatorade has partnered with DJ Khaled to release the ‘Gatorade x DJ Khaled’ capsule collaboration.”
‘Gatorade x DJ Khaled’ Capsule Collaboration
The new ‘Gatorade x DJ Khaled’ capsule collaboration will include a DJ Khaled-personalized Gx Bottle and towel, along with a Jordan Brand hoodie sweatshirt, featuring his iconic quote — “We The Best”.
“I’ve loved Gatorade since I was a kid and to this day, I have it in the studio with me to fuel my creativity,” DJ Khaled said of his new partnership. “I’m so blessed they gave me the keys to create this legendary capsule. Gatorade, We The Best and Jordan Brand…we all icons and this is just proof!”
The capsule will be available exclusively via Gatorade iD on Gatorade.com starting Thursday, February 8, leading up to Super Bowl LVIII.
Upcoming Super Bowl LVIII Commercials
MEGA
In the past, fans of the Super Bowl have seen Lindsay Lohan team up with Planet Fitness, Steve Martin and Ben Stiller for Pepsi Zero, actor Jason Statham promote Audi, John Travolta, Donald Faison and Zach Braff for T-Mobile, and Chance the Rapper and the Backstreet Boys featured in a Doritos commercial.
This year, viewers can look forward to Jenna Ortega for Doritos, David And Victoria Beckham for Uber Eats, and Tom Brady, Wayne Gretzky, and Vince Vaughn for BetMGM.
Bounty will also air a commercial featuring many NFL icons such as Rob Gronkowski, Julian Edelman, DeVonta Smith, AJ Brown, Damar Hamlin, Dane Jackson, Ja’Marr Chase and Tee Higgins.
MEGA
In addition to the star-studded commercials, Super Bowl LVIII is also expected to be a star-studded game as Taylor Swift, who is dating Chiefs tight end Travis Kelce, is expected to be in the stands, as well as Olivia Culpo, who is dating San Francisco 49ers running back Christian McCaffrey.
Super Bowl LVIII will take place on February 11 in Las Vegas where the Patrick Mahomes and Kansas City Chiefs face off against Brock Purdy and the San Francisco 49ers.