Doritos has parted ways with a Spanish transgender influencer — this after old controversial tweets resurfaced and sparked calls for a boycott … and yeah, this has echoes of Bud Light.
24-year-old Samantha Hudson — who recently appeared in a new ad for Doritos out in Spain — was put on blast this week by right-leaning X users amid her first promotional plug for the chip brand … calling out an alleged social media post where she reportedly declared a desire to do inappropriate things to a 12-year-old girl when she was 15.
Play video content
Doritos
Of course … many also just slammed the fact Doritos had partnered with a trans woman.
Samantha wrote the inappropriate post in 2015 — which has seemingly been deleted from her account … but which got screen-grabbed and shared online. SH’s original upload for Doritos has also been wiped from her Instagram account — which has lost nearly 30,000 followers in the wake of the controversy … this after Doritos axed their deal.
Once the digital spot ran and went viral … the hashtag #BoycottDoritos made the rounds online. In the aftermath, Doritos Spain caved … nixing their partnership with Samantha and saying they simply weren’t aware of her old tweets when they first brought her on.
They added … “We strongly condemn words or actions that promote violence or sexism of any kind.”
Samantha has reportedly apologized for the resurfaced posts … saying she doesn’t remember writing them almost 10 years ago. However — she did reportedly acknowledge that she previously “dedicated [her]self to saying nonsense” in the name of dark humor.
Play video content
4/1/23
Instagram / @dylanmulvaney
If this whole saga sounds familiar … that’s because something very similar happened here in the States last year. Remember, Anheuser Busch — which manufactures Bud Light — faced a boycott fiasco after naming transgender TikToker Dylan Mulvaney as an ambassador.
While that whole thing dragged on for quite a while — with AB taking a major financial hit after their customers dug their heels in on the boycott — this situation resolved quickly.
Sounds like Doritos didn’t wanna run the risk of going the way of Bud Light, and pivoted.