NBCUniversal world promoting chief Linda Yaccarino has resigned to hitch Twitter as its subsequent chief govt.
Twitter proprietor Elon Musk confirmed the rent in a tweet Friday.
“I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter!” Musk tweeted. He mentioned she “will focus totally on enterprise operations, whereas I concentrate on product design & new expertise.”
He added, “Trying ahead to working with Linda to remodel this platform into X, the all the pieces app.”
The announcement comes a day after Musk mentioned by way of Twitter that he would step down from the function and that there can be a brand new CEO of the social media web site, though he did not identify the brand new individual. Musk mentioned in his tweet the individual would begin in about six weeks.
Yaccarino joined NBCUniversal in 2011 and had risen to the highest of the corporate’s world promoting enterprise. On Monday, the advert chief was slated to participate in NBCUniversal’s Upfront occasion at Radio Metropolis in New York – the gross sales presentation the corporate, together with its media friends, makes to the promoting trade yearly in Might.
The longtime advert govt brings a wealth of relationships with high chief advertising officers and different promoting executives to Twitter at a time when the platform has seen advertisers flee – subsequently dropping billions of {dollars} – after Musk’s takeover final 12 months.
Musk accomplished his $44 billion acquisition of Twitter in October of final 12 months. Quickly after, he fired the corporate’s high brass and laid off 1000’s of staff.
Many corporations halted their advert spending on the platform since Twitter has seen a rise in offensive speech and rhetoric, as a number of advocacy teams have documented. In an try and make up for the lack of advert income, Musk created a brand new subscription service, Twitter Blue, which affords options resembling the power to compose longer tweets.
Yaccarino and Musk sat collectively in a keynote interview at a advertising convention in Florida in mid-April. Through the dialog, the 2 mentioned the function entrepreneurs play in the way forward for Twitter, in addition to its place within the cultural dialog.
Through the convention, Musk reportedly tried to reassure advertisers that Twitter was a decent place for his or her manufacturers.
Yaccarino’s exit from NBCUniversal comes weeks after Jeff Shell was ousted as the corporate’s CEO after admitting to an inappropriate relationship with an worker. Reasonably than changing Shell, NBCUniversal’s high executives will report back to Mike Cavanagh, president of dad or mum firm Comcast.
On Friday, NBCUniversal mentioned Yaccarino would go away the corporate, efficient instantly, and Mark Marshall, the present president of promoting gross sales and consumer partnerships would change into interim chairman of the corporate’s promoting and partnerships group.
Marshall will report back to Mark Lazarus, chairman of NBCUniversal Tv and Streaming. Lazarus and Marshall are probably to participate in NBCUniversal’s Upfront presentation on Monday, CNBC’s David Faber and Julia Boorstin reported Friday.
Disclosure: NBCUniversal is the dad or mum firm of CNBC.