Here Comes the Flood of AI-Generated Clickbait

Michael Calore: When is the last time you visited the website The Hairpin?

Lauren Goode: It’s been a while. Why do you ask?

Michael Calore: You should go check it out right now.

Lauren Goode: Right now?

Michael Calore: Yeah, right now.

Lauren Goode: OK, hold on. I’m going to do this. OK, wow. “Talking With An Actual Tiny-House Future Resident,” “Dream Interpretations,” “The Ultimate Guide To Wearing A Jumpsuit,” “Who’s the Most Important Person in Your Life? Testimonies.” It’s a little different from the Hairpin I remember.

Michael Calore: This is not the Hairpin you remember.

Lauren Goode: It’s not. So what’s going on here?

Michael Calore: Maybe something has happened to it. Maybe somebody else owns it and runs it.

Lauren Goode: It sure looks like it.

Michael Calore: All right. Well, our guest today is going to explain what’s going on.

Lauren Goode: All right, I’m intrigued.

Michael Calore: Let’s talk about it.

[Gadget Lab intro theme music plays]

Michael Calore: Hi, everyone. Welcome to Gadget Lab. I’m Michael Calore. I am the director of consumer tech and culture at Wired.

Lauren Goode: And I’m Lauren Goode. I’m a senior writer at Wired.

Michael Calore: We are also joined by Wired senior writer Kate Knibbs, who covers culture, media, and artificial intelligence for us. Hi, Kate.

Kate Knibbs: Hi. Thanks for having me.

Michael Calore: Of course. Welcome back to the show. We also, as a special bonus, we have in studio the person who is your boss and mine, Wired’s executive editor of news, Brian Barrett. Brian, welcome back.

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Brian Barrett: Thank you. I like to think of myself as your friend and yours.

Lauren Goode: Management speak if I ever heard it.

Michael Calore: I think the last time you were here was 2022. We talked about Peloton.

Brian Barrett: Yes, we sure did.

Michael Calore: Do you still row, bike, run?

Brian Barrett: I still bike. Mike, I’ve added some strength training. I don’t know if anybody has noticed.

Lauren Goode: Who’s your favorite strength training instructor on Peloton?

Brian Barrett: You got to go with Adrian, right?

Lauren Goode: I thought you were going to say Rad?

Brian Barrett: No, I haven’t.

Lauren Goode: But Adrian is great.

Brian Barrett: Maybe I need to give Rad a chance.

Lauren Goode: Rad Lopez.

Brian Barrett: I’m familiar.

Lauren Goode: He’s pretty great.

Brian Barrett: Yeah. Always a Ben fan too.

Lauren Goode: Respect. Do you meditate in Peloton?

Brian Barrett: I do. I tell you what, sleep meditation I feel like is a cheat code.

Lauren Goode: Ross Rayburn.

Brian Barrett: Yeah. Also, Krista McKee. This is just the podcast now everybody.

Michael Calore: Well, unfortunately we’re not talking about Peloton or sleep meditation this week.

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