Image: Warner Bros. Discovery Global Consumer Products
On November 7, the Empire State Building—a key location in Will Ferrell Christmas comedy Elf—will light up in green and yellow to pay tribute to the film’s 20th anniversary. Before the lighting at sunset, Warner Bros. Discovery will host a pop-up cart featuring treats inspired by the four food groups (candy, candy canes, candy corn, and syrup)—free for guests who purchase tickets to the building’s 86th floor Observatory from 2-5 p.m. ET that day—while supplies last. If you can’t make it to NYC, you can watch it all unfold on the Empire State Building live cam.
This event kicks off more holiday fun that also includes the building’s Fifth Avenue Lobby Windows, which from November 7-January 1 will display whimsical (and shoppable) Elf-inspired products. Beginning November 10, guests who visit the building’s 86th floor Observatory can pose with a life-size version of Buddy himself, and the building will also host Elf screenings December 3, 10, and 17 on the 80th floor. For more information about the Empire State Building, visit esbnyc.com; purchase tickets to Elf screenings here.
There will also be nation-wide screenings and WB Shop special activations for Elf fans throughout the holiday season, extending to other retailers like Loungefly, Hanna Andersson, Pottery Barn, and Hallmark.