Honda will launch a ‘new global EV series’ at CES

While the Consumer Electronics Show looks to be a little light on auto-related announcements next year, Honda said it will use the event to launch a new global series of electric vehicles. And today it dropped its first teaser.

The photo shows what appears to be a sloping rear section of a car with no visible tail lights or bumper. There’s a wheel covering featuring lined triangles, and apparently a lot of glass and purple lighting. Beyond that, we don’t know much else. Such is the nature of the teaser: all flair, no substance.

A sloping rear section of a car with no visible tail lights or bumper

“Honda will showcase the global EV series models and several key technologies that illustrate the significant transformation Honda is currently undergoing,” the company said in a press release.

So far, Honda’s EV offerings have been relatively modest. There’s the Europe- and Asia-only Honda e city car and the coming-soon-to-North-America Prologue SUV. There’s also the upcoming Acura ZDX from the company’s performance brand. The company is aiming for 30 new EVs by 2030 with 2 million units sold, 100 percent zero-emissions auto sales by 2040, and carbon neutrality “for all products and corporate activities” by 2050.

But there have also been setbacks. Honda recently canceled its plans to build a lineup of affordable EVs with General Motors. And Cruise, GM’s autonomous unit in which Honda is also an investor, has paused all public operations after a pedestrian was injured by one of the company’s driverless vehicles.

A new global EV series could mean a lot of things, so you’ll have to tune in to Honda’s announcement at CES in Las Vegas on January 4th, 2024 at 10:30AM PT to learn more.