How Imelda Turned the Philippines’ Most Enduring Marcos

“You’re not but able to say what your house in historical past will probably be,” a reporter for the Philippine model of Playboy journal mentioned to Ferdinand and Imelda Marcos in 1987, only a 12 months after the previous President and first girl had been ousted in a preferred revolt. “However how would you need your epitaph to learn?”

“Right here lies a lawyer,” Ferdinand responded. “Who lies no extra,” his spouse added. “Who lies nonetheless,” he jokingly corrected.

Identified much less for his humorousness and extra for his rank cronyism and grisly brutality, when Ferdinand died two years later, his eventual headstone was truly inscribed with simply the phrase “Filipino” beneath his title and years on earth. It was becoming for a person who had definitely left an imprint on the nation—although the Philippines would inevitably begin to transfer on with out him.

Imelda’s reply to the identical interview query, then again, ended up being extra enduring: “One phrase: Love,” she responded in 1987.

Having simply turned 94 earlier this month, her legacy, too, continues to be being written—and on Broadway, sung.

Right here Lies Love—a 2010 idea album by Speaking Heads frontman David Byrne and musician and producer Fatboy Slim that was first tailored for the stage in 2013—opened at New York’s Broadway Theatre final week. The disco-pop/rock-opera musical chronicles Imelda’s life, from her roots in abject poverty via the autumn of her husband’s regime (usually described as a conjugal dictatorship) by the hands of the Folks Energy Revolution. Over time, Byrne has rejected criticisms that his manufacturing glorifies Imelda, providing as a substitute that it paperwork how she “modified over time” and was “corrupted by energy.”

Viewers members make the Laban signal, a Filipino hand gesture popularized by Ferdinand Marcos’ chief political opponent Ninoy Aquino, throughout a preview efficiency of Right here Lies Love on the Broadway Theater in New York on June 28.

Justin J. Wee—The New York Occasions/Redux

It’s definitely not the primary time Imelda has been within the highlight. She’s lengthy been the thing of intense cultural fascination, each within the Philippines and around the globe, piquing extra of a sustained curiosity than even her late husband or their son, the present President, Ferdinand “Bongbong” Marcos Jr.

“When you consider it, the one true Filipino worldwide celeb is Imelda Marcos,” historian Ambeth Ocampo tells TIME.

Consideration, it appears, has been the foreign money Imelda has most sought to complement herself with. All through her life, she’s rigorously crafted a story of magnificence and adoration—whether or not as a rags-to-riches story of success, a patron of the humanities, or a trend icon—that has in the end helped to obscure the a lot uglier actuality of complicity, corruption, and criminality that has truly outlined her life.

“Notion is actual,” Imelda defined within the 2019 documentary The Kingmaker. “The reality shouldn’t be.”


Right here Lies Love leaves out any reference to the one factor most individuals already learn about Imelda: the hundreds of footwear she’s amassed, a number of hundred of which now sit on show in a museum that she helped to open on the outskirts of Manila. Her character within the present, nonetheless, does point out not having any footwear when she was younger.

“I feel the core of Imelda’s character is, after all, she comes from a really poor household. Subsequently she can not have sufficient of every part,” Tessie Tomas, a veteran Philippine actress recognized for her satirical impersonations of Imelda, tells TIME.

Certainly, though Imelda was born in 1929 into one of many Philippines’ famed political dynasties, the Romualdezes, a collection of misfortunes—her mom died of pneumonia when Imelda was 8 and her father had change into almost bankrupt—led her household to maneuver from Manila to her father’s hometown of Leyte.

However what Imelda’s household lacked in assets, she made up for in magnificence, which she wielded as precious social capital. “Bodily, she was all the time perfection,” says Lauren Greenfield, the documentarian who made The Kingmaker. From a younger age, Imelda contested in pageants, first in Leyte then finally again in Manila, the place she satisfied the mayor to call her town’s muse in 1953.

In 1954, throughout a go to to the capital the place her cousin Daniel Romualdez was then Philippine Speaker Professional Tempore of the Home of Representatives, Imelda’s beauty caught the eyes of a younger congressmember, Ferdinand Marcos. Eleven days later, they had been husband and spouse.

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Imelda Romualdez and Ferdinand Marcos on Could 1, 1954, their marriage ceremony day.

Everett Assortment

Imelda didn’t know a lot about Ferdinand once they married. He had already earned a status as a proficient lawyer, a self-proclaimed conflict hero, and a rising political star along with his sights set on the very best workplace within the land. However, in accordance with historic accounts, Imelda was initially repulsed by Ferdinand’s ambitions and the calls for politics positioned on their life collectively. She was reluctant to be the “secret weapon,” as he usually described her, to his success.

Her aversion modified, nonetheless, after she sought therapy for relentless migraines in New York, the place medical doctors reportedly suggested that she follow “autosuggestion”—the strategy of telling your self what you need to be true till you imagine it. It labored, wrote biographer Kerima Polotan-Tuvera: “Suggestion had change into truth. She instructed herself she was fortunate, and he or she was.”

Imelda emerged from her psychological therapy now desperate to climb the ladder along with her husband. “I don’t know what life could be with out politics,” biographer Katherine Ellison later quoted her saying. Crucially, it appears, Imelda additionally found that if she may form her personal private narrative for the betterment of her well being, so too may she engineer a public narrative to advertise the development of her husband’s profession and their collective standing.

Collectively, the 2 Marcoses launched into a populist allure offensive, presenting themselves throughout the archipelago as complementary figures of power and wonder, because the Southeast Asian nation’s personal John Fitzgerald and Jacqueline Kennedy, promising to usher in a brand new period of governance.

Imelda Marcos waves from a motorcade as she arrives in Laoag, the hometown of her late husband Ferdinand, on November 5, 1991.

Manny Ceneta—AFP/Getty Pictures

When Ferdinand was first elected to the presidency in 1965, he and Imelda got down to make good on their marketing campaign vow that he would strengthen the Philippines whereas she would beautify it. A 12 months into Ferdinand’s first time period, as he took on the protection portfolio and boosted his affect over the navy, Imelda was appointed to steer the event of a Manila cultural heart advanced, an endeavor for which she justified large loans to construct Brutalist buildings as venues for artwork, music, and theater. However Imelda’s pet initiatives—one activist described her as having an “edifice advanced”—led the Philippine international deficit to skyrocket from tens of millions when Ferdinand was senator in 1962 to billions by the point he was deposed two and a half a long time later.

Over the course of their debt-ridden rule, the Marcoses tried to offer the impression that their very own private opulence was reflective of the Philippines’ prosperity, however the nationwide economic system solely worsened, and discontent finally triggered social unrest. With rising protests from opposition leaders, pupil teams, and the agricultural and concrete poor, the couple’s energy got here more and more below menace—and, by 1972, Ferdinand, having already been elected twice, couldn’t run for a 3rd time. That’s when he declared nationwide martial legislation, dissolving Congress to consolidate management of presidency and cracking down on dissent via arbitrary arrests and the shuttering of impartial media. It was the beginning of a nine-year interval rife with human rights violations, however it was additionally the start of what would in the end result in Ferdinand’s downfall.

Because the all-powerful chief government, Ferdinand may indefinitely prolong his and Imelda’s official grip on energy, snuffing out political obstacles and opposition. Nonetheless, Imelda didn’t need to be seen as merely a dictator’s spouse. She was decided to show that she was nonetheless revered—from staging pageants and boxing matches to distract from the brutality of her husband’s authoritarianism to taking heart stage in worldwide diplomacy, hobnobbing with the likes of Richard Nixon, Mao Zedong, and a younger then-Prince Charles.

She would additionally go to nice lengths to get rid of any indication that she was not beloved. In 1978, Imelda ranked beneath well-renowned authorities critic Benigno “Ninoy” Aquino Jr. in a ballot asking college college students who their heroes had been. Imelda reportedly fumed over the survey outcomes, and navy vehicles raided the workplace of the newspaper that was to report on the ballot, seizing and destroying all of the embarrassing copies. Three years later, in 1981, when 169 individuals died within the partial collapse of a movie heart being constructed at Imelda’s cultural heart advanced, the Marcos administration suppressed studies of the injury and demise toll and pushed for the development to proceed apace regardless of the obvious dangers, simply in order that it will be accomplished in time for a 1982 movie pageant that she had been selling to be the “Cannes of Asia.”

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Indigent farmers dance as a part of a protest in January 1986 in entrance of the Marcos Monument, an enormous bust of President Ferdinand Marcos that appears out over Marcos Park, which occupies land as soon as farmed by the demonstrators.

Peter Charlesworth—LightRocket/Getty Pictures

At the same time as increasingly of the Filipino public turned towards the Marcos regime, Imelda appeared to tune it out, projecting a picture of calm, and even celebration, like every part was truly going simply tremendous. Whereas her nation was in shambles, she was caught romping within the notorious New York nightclub Studio 54—which Byrne has credited because the inspiration for the discotheque setting of his musical.

Disaffection with Ferdinand and Imelda reached a turning level with the 1983 assassination of Ninoy, the opposition chief. The couple was rumored to have ordered his killing, which was carried out by the navy. Whereas their connection to Ninoy’s homicide stays unproven to this present day, his demise sparked an immense and extended backlash towards the couple’s autocratic rule.

In a bid to show that the individuals of the Philippines nonetheless adored him and Imelda, Ferdinand introduced a snap election in February 1986. Corazon Aquino, Ninoy’s widow who had change into an emblem of a rising pro-democracy motion, ran towards him. However the true outcomes weren’t to be recognized: Ferdinand declared he gained with one set of doubtful vote counts whereas his detractors held up one other set that confirmed Corazon on prime, amid widespread studies of fraud and tampering.

Ferdinand tried to cling to energy, however a whole lot of hundreds took to the streets, calling for him to step down. Unable to keep up any semblance of legitimacy and terrified of the plenty gathering exterior the presidential palace gates, on Feb. 25, 1986, Ferdinand, together with Imelda and their kids, crammed right into a helicopter and fled. When the protesters broke into the palace simply hours after it was vacated, they eagerly retrieved what was left behind—symbols and data of their former despots’ profligacy.

A list is made from footwear belonging to former First Girl of the Philippines Imelda Marcos, in a cellar below her bed room at Malacanang Palace, Manila, on March 3, 1986.

Alex Bowie—Getty Pictures

Imelda Marcos reveals off a reproduction of Michelangelo’s Madonna and Baby, which she paid $3.5 million for, in the course of the filming of The Kingmaker documentary in 2019.

Showtime/Courtesy Everett

Inside, they discovered quite a few costly artworks together with full-length portraits of Ferdinand and Imelda, a multi-million-dollar assortment of Imelda’s jewellery, and even uneaten caviar atop the Marcos’ eating desk. However garnering essentially the most consideration was the invention of what lay in Imelda’s closet: hundreds of footwear.

“They went into my closets searching for skeletons, however thank God all they discovered had been footwear, stunning footwear,” Imelda would later inform reporters.

Corazon Aquino, who took over as President as quickly as Ferdinand left, instantly got down to create a activity drive to get better the Marcos household’s wealth, deemed stolen from the general public—a course of that continues to be unfinished. “There’s been a concentrate on the footwear,” Andy Bautista, who as soon as led the trouble, mentioned in a 2019 Amanpour and Firm interview, “however when you consider it, these footwear are actually a distraction.”


On the finish of Right here Lies Love, Philippine revolutionaries band collectively in celebration of the tip of the Marcos dictatorship after Ferdinand and Imelda had decamped from the Philippines for the momentary refuge of Hawaii in 1986. Byrne beforehand instructed TIME he’d like these listening to the repertoire of songs he wrote to “reluctantly empathize” with Imelda, though he maintains it’s “to not excuse her” for the starring function she performed within the sordid Marcos regime. However irrespective of how effectively that impact is achieved, the musical’s neat rise-and-fall arc paints an incomplete image.

Imelda Marcos, left, arrives on the crowded workplace of the consul basic in New York to use for a Philippine passport on March 21, 1991. Marcos wished to return to her house nation towards the desires of President Corazon Aquino, pictured on the TIME journal cowl posted within the workplace, and her software was denied.

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Marty Lederhandler—AP

Imelda wouldn’t keep in Hawaii for lengthy. After Ferdinand died, she was on a airplane in 1991 again to the Philippines, the place she was graciously welcomed by supporters on the Manila airport. Additionally welcoming Imelda had been a bevy of costs for alleged embezzlement of public funds. However upon her return from exile, Imelda evaded any actual accountability by holding the concentrate on her household’s grief. Imelda made it her mission to offer her late husband a burial on the Philippine Heroes’ Cemetery—as is usually granted by sitting Presidents for former Presidents however was denied to the previous dictator (till 2016).

When pressed through the years to reply for her household’s crimes, Imelda by no means bothered an excessive amount of to defend herself. As a substitute, she diverted consideration to the “sick and misdirected” management of the federal government below Corazon Aquino, from which Imelda mentioned the nation wanted saving. As formal prosecutions and judgments would take some time, within the interim, Imelda pursued workplace herself. She ran unsuccessfully for President in 1992, and once more in 1998 however withdrew. In 1995, Imelda was elected a congressperson for her hometown Leyte, and in 2010, she was elected to characterize Ferdinand’s house province of Ilocos Norte.

Imelda was convicted over two counts of legal corruption in 1993, however she was acquitted 5 years later. By the point Imelda confronted her newest conviction—for seven counts of graft, every worthy of as much as 11 years in jail, for illegally funneling about $200 million to Swiss foundations within the Nineteen Seventies—it was 2018, and he or she was 89. The courtroom cited her outdated age as an element for bail, and he or she has since averted serving any jail time.

Imelda’s seemingly seamless reintegration into Philippine society is partly because of a Filipino tradition of forgiveness and forgetfulness. Lately, many citizens have expressed a need to maneuver on from grievances in regards to the previous, even electing Marcos Jr. as President in 2022. However the Marcoses’ renewed relevance—and political and cultural clout—can be the product of a deliberate disinformation marketing campaign they’ve waged to whitewash their historical past.

Imelda Marcos, widow of the late strongman Ferdinand Marcos, pats her son, Philippine President-elect Ferdinand “Bongbong” Marcos Jr. throughout his proclamation ceremony on the Home of Representatives in Quezon Metropolis on Could 25, 2022.

Aaron Favila—AP

Imelda has worn many hats—provincial lass, artwork patron, trend icon, political matriarch—and her colourful life story has made her a preferred topic for every part from songs to films to books to documentaries to TV parodies to graphic novels to tug impersonations and extra. Definitely not each depiction is optimistic, however the infinite cultural preoccupation with Imelda has muddied the straightforward indisputable fact that she’s a convicted legal—and that underlying the varied reputations she cultivated over her lifetime of celeb was a longstanding complicity in her husband’s dictatorship.

Imelda herself appears happy to be pictured extra within the likes of magazines than in mugshots. When she first listened to the Right here Lies Love album in 2010 that may encourage the newest Broadway musical, she took a pair of iPod earbuds out and declared, “I’m flattered!”

“I feel we’ve to watch out with the fetishizing of Imelda Marcos,” says Greenfield, who says when she got down to make The Kingmaker, she thought it will function a cautionary story in regards to the Marcoses. As a substitute, it grew to become a harbinger of the household’s rehabilitation.

“There may be,” the documentarian warns, “a sort of reality-TV…glamorizing of her,” which Greenfield thinks Imelda embraces. “She helps push this narrative of being extreme or indulgent or caring about materials issues.” However that’s, says Greenfield, only a distraction from what Imelda actually cares about, which has all the time been adoration and energy.

Ferdinand Marcos “died his nation’s best villain,” his 1989 obituary in TIME reads. However when Imelda finally passes too, she possible gained’t be remembered because the companion in crime to his villainy that she was, says the historian Ocampo, however reasonably because the character that she invented within the public’s creativeness, the thing of fascination: as love—who lies no extra, who lies nonetheless.

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