Kanye West shelled out a small fortune for some ad space during the Super Bowl — in a limited capacity, anyway — and it seems to have paid off … at least according to him.
Ye announced his haul from Sunday on social media to kick off the new week — and single-day figures that he’s citing are pretty good … around $19 million is what one of his reps says Yeezy.com made after his stripped-down SB spot.
He posted a screenshot of a text he apparently received, which breaks down what items were sold and the dollar amount for each. There’s 4 different products that KW and co. were really pushing, it seems, and those include a top, pants, a T-shirt and YZY pods.
The pods are basically foldable futuristic socks that you can wear as actual footwear.
Funny enough, Kanye seems to have had a great sale on his website … these items he’s hawking are all on sale for a measly $20. Yep … even now, you can get ’em at that price.
If these numbers are accurate — then yeah … Kanye low-key cleaned up on his inventory … and it would appear his “commercial” (if you can call it that) actually worked wonders.
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ICYMI … the dude had one of the most bare-bones ads of all time — which only aired in certain markets during the Super Bowl broadcast — and it featured Ye literally filming himself in the back of a car, selfie-style, and giving a quick explainer of what he was selling.
Like we said, it was as basic as it could be — and yet, it seems to have done the job!
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Some are calling Ye a marketing genius over this … and others are grumbling that the dude still has a customer base that’ll buy his stuff — even after everything he’s said/done by now.
Hey, it’s capitalism … and the market is speaking for itself. 🤷🏽♂️