Marlboro maker Altria’s guess on smoke-free merchandise

Cigarettes have been as soon as prominently displayed in Hollywood movies and shiny magazines. However many years of proof that smoking kills has brought about consumption to plummet. 

The tobacco business bought fewer than 11 billion packs of cigarettes within the U.S. in 2020, down from greater than 21 billion packs 20 years earlier, in keeping with the Facilities for Illness Management and Prevention.

That has brought about an existential disaster for tobacco firms. 

Altria, the father or mother firm of Philip Morris USA and the nation’s largest tobacco firm, reported an virtually 10% drop in cigarette gross sales final yr in contrast with the yr prior. The maker of Marlboro says it needs to assist people who smoke transition away from cigarettes to what it calls “lowered hurt alternate options” similar to e-cigarettes and heat-not-burn merchandise.

However Altria’s pivot has raised eyebrows amongst its critics. Cigarettes and cigars made up about 89% of gross sales final yr. 

So, are e-cigarettes and heat-not-burn merchandise much less dangerous than conventional cigarettes? What impact will these gadgets have on children?

Watch the video to study extra.

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