Meghan Markle is reportedly seeking UK PR aid for the Archewell relaunch, eyeing positive British publicity.
A senior executive suggests the pair will be turned away by many within the industry due to Meghan and her husband, Prince Harry‘s perceived resistance to advice.
However, cultural expert Nick Ede recently highlighted Meghan’s genuine affinity for the UK and its people, evidenced by her involvement in a UK-based animal charity.
Meghan Markle Reportedly Seeks UK PR Expert Amid Plans for Archewell Relaunch
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According to recent reports, Meghan is aiming for more positive publicity in Britain and actively seeking professional assistance to enhance her and Archewell’s image.
This quest for a UK-based PR expert signals the Sussexes’ intention to relaunch in 2024. It seemingly indicates their desire to do more in Prince Harry’s homeland despite their contentment in California.
Per the Daily Mail, Meghan is also looking to revive her lifestyle blog, The Tig, particularly following the success of Hollywood star Gwyneth Paltrow’s GOOP brand, which surged past a $250 million valuation during the holiday season.
Additionally, Harry is anticipated to return to the UK in May for a service at St Paul’s Cathedral commemorating the 10th anniversary of the Invictus Games. On March 6, the government launched a £26 million bid to host the sporting event in Birmingham in 2027.
PR Expert Claims The Sussexes’ Offer Will Be Rejected As They Do Not Listen To ‘Advice’
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According to a source who spoke to the news outlet, Harry and Meghan perceive a potential opening in Britain amid challenges facing King Charles’ streamlined monarchy, which have been exacerbated by the monarch’s illness.
However, a senior PR executive in London expressed skepticism, labeling the situation as a “s— sandwich that many senior PR people will not be willing to eat.”
They explained, “Many will turn it down. Representing the couple in the UK is a tantalizing thought, but they don’t have a reputation for listening to advice.”
“What would be the point?” they questioned, referencing Sussex’s post-Megxit decisions, including public disputes with Harry’s family and palace officials.
The expert further highlighted that the “Royal Family is looking short-staffed and quite elderly” and suggested the Sussexes view this as “an opportunity to step in to fill a vacuum over here with their own work.”
“There is also growing noise stateside that Harry would like to carry out duties on behalf of his father again,” the expert added. Nevertheless, they noted that “American stars also often expect their PRs to spend their time shouting at people – that’s not going to appeal either in the UK where things are done rather differently.”
Meghan Markle ‘Genuinely Likes The British People’
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The report of Meghan seeking a PR expert comes two weeks after she opened a new wing at a UK-based animal charity.
During the inauguration, the Duchess of Sussex shared a heartfelt video message honoring her late friend, Oli Juste, who initially introduced her to the Mayhew Trust and its animal shelter in north-west London.
Brand and culture expert Nick Ede shared insights with the publication, suggesting that Meghan’s surprise digital appearance in the UK provides valuable insights into her plans and her continued interest in working within the country.
He noted: “I think that the UK is still a very important place for Meghan to have a presence and to have strong positive PR. She genuinely likes the UK and British people.”
Ede highlighted her genuine commitment to philanthropic endeavors, citing her recent involvement with the Mayhew Trust as evidence of her dedication to the causes she cares about.
He said: “If she is going to start to promote lifestyle brands in the UK, Meghan knows that the consumer audience, although smaller than North America, is very style savvy, and they love her looks and fashion sensibility.”
Meghan Markle Applauded As A ‘Visionary Female Leader’
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Meghan was recently lauded as a “visionary female leader” ahead of her participation in a prestigious panel at the SXSW festival in Texas.
The Duchess of Sussex will share the stage with actress Brooke Shields and author Katie Couric, addressing topics such as “breaking barriers” and “challenging stereotypes” about social media usage.
Meghan’s keynote appearance on Friday, coinciding with International Women’s Day, is sponsored by her and Prince Harry’s Archewell Foundation in collaboration with The 19th, a US nonprofit newsroom focusing on gender, politics, and policy.
The panel, titled “Breaking Barriers, Shaping Narratives: How Women Lead On and Off the Screen,” will be moderated by Errin Haines, host of The Amendment podcast, and will also feature pop culture expert Nancy Wang Yuen, exploring the impact of social media on teenage girls’ mental health and the associated dangers.