Kanye West has expressed his gratitude to Snoop Dogg after the rapper showed him support in his nasty fight with Adidas.
It comes after West accused the global brand of creative “rape” as they dolled out a new “steel grey” shade of Yeezy Boost without the rapper’s consent.
West disclosed that Adidas is selling “fake Yeezys” and also suing him for $250 million in addition to not paying him for the new release. He claimed the brand was using muddled language and legal loopholes to score one over him.
Snoop Dogg Shows Support For Kanye West
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The “Donda” rapper slammed the company for promoting a new “steel grey” color of Yeezy boost, claiming he doesn’t know anything about it. In a video trending online, West went on a rant explaining that they’re using legal loopholes to take advantage of him.
“Let me explain really clear to you guys what’s happening with Adidas,” he said in the clip. “Not only are they putting out fake colorways that are not approved, they are suing me for $250 million, and they are also not paying me for these shoes that they are putting out, that have my name on it. And they are using contract clauses and 50 years of business experience to rape an artist. One of y’all favorite artists, right in front of y’all in broad daylight.”
Instagram | Kanye West
Taking to the comment section of his post, Snoop Dogg showed his support by writing “Speak ya truth,” along with a thumbs-up emoji. The comment, which has since garnered over 80k reactions, propelled West to take a screenshot of it and express his gratitude to the “Drop It Like It’s Hot” crooner.
“Thank you everybody for supporting me on this fight with Adidas Thank you Snoop and thank you to all my fans Your words are making a difference right now,” West wrote in the caption.
Kanye West Calls For A Boycott Of Adidas
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Just over two weeks ago, West and Adidas CEO Bjorn Gulden had posed for a photo together, teasing a reconciliation between him and the brand, but that doesn’t seem to be the case anymore as he went on to ask his fans to boycott them.
He posted a photo of the sneaker in contention and wrote “Anybody who loves Ye would not buy these fake Yeezys.”
He continued, “I never made these colorways I’m not getting paid off for them and Adidas is suing me All these celebrities and the public will stand against a T-shirt or the color of my hat, but when yall see me have my children hidden from me or see an actual Fortune 500 company rape one of your heroes in real life don’t nobody say nothing or do nothing.”
“As far as the system goes What yall gone do now Take my album down again Freeze my accounts again Threaten people to not work with me again All the new non-approved 350s are cooorny,” the rapper added.
Fans Join The Rapper In Calling For An Adidas Boycott
Several fans have also taken to the platform to share their reaction to the rift between West and Adidas, with many siding with the rapper against the shoe giant.
A fan wrote, “We will not be buying Yeezys from Adidas, f— Adidas,” while another said, “We are not buying it.”
“Slavery got many colors. Check ur contracts. Don’t sign what [you] can’t do. Let’s support YE forever,” a third fan shared.
“Let’s all boycott Adidas!! F— them,” another individual wrote, with several others stating, “Boycott Adidas.”
One more person said, “Kanye, the industry is clearly against you, but your influence and your fanbase are so big ur just gonna keep coming out on top every time.”