The Super Bowl is the only event on television where people actually anticipate the commercials.
This is when companies really roll out the highest quality ads. Some that tug on the heart strings, some that provide a good laugh and others that are just all around solid.
Viewers get to be surprised when they see the commercials pop up for the first time on TV, but there is a strict schedule laid out by Fox for how the ads will be laid out during the big game. Part of that schedule, at least quarter by quarter, has already been released, per the Sports Business Journal.
If you’re looking to avoid spoilers on when to expect commercials during the Super Bowl, look no further than here. But if you’re looking to be prepared for when to expect each commercial to be aired, here’s all you need to know about the order at this year’s Super Bowl, including the schedule, released teasers and full-length commercials.
MORE: Watch Super Bowl 57 live with fuboTV (free trial)
Super Bowl commercials schedule 2023
First quarter Advertiser Time (seconds) DraftKings 30 E-Trade 30 Rakuten 30 Remy Cointreau (Remy Martin) 60
Remy Cointreau (Remy Martin)
Second quarter Advertiser Time (seconds) Avocados From Mexico 30 Dexcom 30 Frito-Lay (Doritos) 60 General Motors 60 Google 90 Kellogg (Pringles) 30 Mars Wrigley (M&M’s) 30 P&G (Downy) 45 Stellantis (Jeep) 60 Uber 60 WeatherTech 30
Third quarter Advertiser Time (seconds) Diageo (Crown Royal) 60 FanDuel TBD Hormel (Planters) 30 Kia 60 Unilever (Hellmann’s) 30 Workday 60
Fourth quarter Advertiser Time (seconds) Booking.com 30 Servant Christian Foundation (He Gets Us) 60 Skechers 30 Stellantis (Ram) 60 T-Mobile 60
TBD Advertiser Time (seconds) A-B InBev (Bud Light) 60 A-B InBev (Busch Light) 30 A-B InBev (Michelob Ultra) 30 A-B InBev (Michelob Ultra) 60 Amazon Prime Video (“Air”) TBD Dunkin’ TBD Frito-Lay (PopCorners) 30 Heineken (Heineken 0.0) 30 Intuit (TurboTax) TBD Limit Break 30 Molson Coors (Miller Lite & Coors Light) 30 NFL 90 NFL 30 Paramount (“Scream VI”) TBD Paramount+ 30 Peacock (“Poker Face”) 30 PepsiCo (Pepsi Zero Sugar) 30 PepsiCo (Pepsi Zero Sugar) 30 Servant Christian Foundation (He Gets Us) 30 Squarespace 30 Universal (“Fast X”) TBD Warner Bros. Discovery (“The Flash”) TBD
A-B InBev (Michelob Ultra)
Amazon Prime Video (“Air”)
Molson Coors (Miller Lite & Coors Light)
PepsiCo (Pepsi Zero Sugar)
How much do Super Bowl commercials cost in 2023?
Each year the Super Bowl is the most watched event on television. Last year, it averaged an audience of 112.3 million. So putting your product in front of all those eyes costs quite a lot of money.
Front Office Sports reported that in 2023, the cost for 30 seconds of ad time on Fox will be $7 million. There can typically be about 50 minutes worth of advertisements during a Super Bowl, which means Fox could generate $700 million from ads alone.