Nike shouldn’t mess with England flag, UK PM says of new soccer kit

Racks of England’s new Nike designed football shirt, with the controversial St George’s cross, are displayed for sale in a central London store on March 22, 2024.  Daniel Leal | Afp | Getty Images LONDON — U.K. Prime Minister Rishi Sunak on Friday said Nike was wrong to “mess with” the design of the flag … Read more

Adidas warns of falling sales in North America as it continues to sell off Yeezy inventory

Adidas shoes are displayed at a DSW store on January 31, 2024 in Novato, California.  Justin Sullivan | Getty Images Adidas on Wednesday warned of a sales decline in its overstocked North American market in 2024, as the German sportswear brand continues to sell off its remaining Yeezy inventory. Currency-neutral sales in North America are … Read more

Adidas shares climb after earnings powered by Yeezy inventory sales

Shoes are offered for sale at an Adidas store in Chicago, Feb. 10, 2023. Scott Olson | Getty Images Adidas on Tuesday hiked its full-year guidance and posted stronger-than-expected third-quarter earnings, aided by sales of its Yeezy inventory. The German sportswear giant, in surprise preliminary estimates release, projected a full-year operating loss of 100 million … Read more