affinity

With Affinity acquisition, Canva should be able to compete better with Adobe’s creative tools

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Canva, the high-flying Australian design and visual communication startup, announced today it was acquiring Affinity (formerly Serif), a creative tools company based in the U.K. Bloomberg reported that the deal was worth several hundred million pounds (approximately $380 million U.S.), and the company confirmed to TechCrunch that the number was accurate. Canva has typically targeted … Read more

Canva acquires Affinity to fill the Adobe-sized holes in its design suite

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Official figures for the deal have not been revealed, but Bloomberg reports that it’s valued at “several hundred million [British] pounds.” Nevertheless, the acquisition makes sense as the Australian-based company tries to attract more creative professionals. As of January this year, Canva’s design platform attracted around 170 million monthly global users. That’s a lot of … Read more