Barney Movie Will Be “Not Odd,” Says Mattel CEO

Even before the Barbie movie became one of the biggest films of 2023, it was clear Mattel was going to use that as a jumping off point to bring more of its toys to the silver screen. The company’s never been shy about what toys are getting the movie treatment, with the most well-known of … Read more

Mattel Desires a Sequel, Greta Gerwig’s Not Positive

Simply when all that pre-release Barbie buzz was beginning to make sizzling pink really feel monotonous, the film opened—and delivered that sought-after mix of vital reward, audiences of each lovers and haters (which introduced much more buzz), and large field workplace success. Mattel executives may not have fairly understood director Greta Gerwig’s intention forward of time, … Read more