Barstool Sportsbook operator rebrands as ESPN Guess in a brand new $1.5 billion licensing deal

As ESPN’s future drifts within the direct-to-consumer wind, a cope with Penn Leisure will let the sportsbook rename present properties, like its Barstool Sportsbook, to ESPN Guess. In return, Penn is scheduled to pay ESPN $1.5 billion over the subsequent ten years, in addition to $500 million in warrants to purchase shares of the operation … Read more

ESPN, PENN Leisure strike $2 billion sports activities betting deal, Dave Portnoy buys again Barstool Sports activities

ESPN and PENN Leisure (PENN) introduced a blockbuster deal on Tuesday that can see ESPN function branded sportsbooks because the so-called Worldwide Chief in Sports activities makes its largest push but into the sports activities playing market. As a part of the deal, the businesses will launch a branded sportsbook, ESPN BET, this fall within … Read more