Liquid Death is just one of many VC-backed beverage startups ready to disrupt Coke and Pepsi

On March 11, a fizzy startup announced that it had raised $67 million at a $1.4 billion valuation and reached $263 million in sales in 2023. Did you guess that this startup is Liquid Death, a canned water company? Liquid Death has now raised more than $267 million in venture funding despite sitting in a … Read more

Spacegoods shakes up functional beverage industry with mushroom-based powders

Mushrooms are having a moment. Whether it’s in the form of a functional beverage, using the mushroom root to make alternative protein, creating leather-like materials or just the mushroom itself, the fungi is gaining an audience. Spacegoods is the latest startup to join this craze. The London-based wellness brand is tapping into functional mushrooms and … Read more

Functional beverage startup Odyssey grabs $6M to accelerate energy drink growth

Odyssey, a mushroom-based functional energy beverage maker, raised another $6 million in an equity investment to give it $14 million in total funding since launching its first drink two years ago. Odyssey’s products tap into the health benefits of Lion’s Mane and Cordyceps mushrooms to produce a drink that combines an energy boost with 2,750 … Read more