Spurred by the growing threat of deepfakes, the FTC is seeking to modify an existing rule that bans the impersonation of businesses or government agencies to cover all consumers. The revised rule — depending on the final language, and the public comments that the FTC receives — might also make it unlawful for a GenAI … Read more
A month ago, the consulting company Accenture presented a potential client an unusual and attention-grabbing pitch for a new project. Instead of the usual slide deck, the client saw deepfakes of several real employees standing on a virtual stage, offering perfectly delivered descriptions of the project they hoped to work on. “I wanted them to … Read more
If the day hasn’t arrived yet, it’s coming: You need to talk to your child about explicit deepfakes. The problem may have seemed abstract until fake pornographic images of Taylor Swift, generated by artificial intelligence, went viral on the social media platform X/Twitter. Now the issue simply can’t be ignored, say online child safety experts. … Read more
Singer Taylor Swift is finally searchable on X (formerly Twitter) after the star’s name was blocked on the platform due to explicit AI-generated images of her going viral. The crude deepfakes led to an online outcry from fans of the singer, who condemned the people sharing the photos and mass-reported the accounts. Shortly after, the … Read more
If anyone can rally up a base, it’s Taylor Swift. When sexually explicit, likely AI-generated images of Swift circulated on social media this week, it galvanized her fans. Swifties found phrases and hashtags related to the images and flooded them with videos and photos of Swift performing. “Protect Taylor Swift” went viral, trending as Swifties … Read more
Last week, some voters in New Hampshire received an AI-generated robocall impersonating President Biden, telling them not to vote in the state’s primary election. It’s not clear who was responsible for the call, but two separate teams of audio experts tell WIRED it was likely created using technology from voice-cloning startup ElevenLabs. ElevenLabs markets its … Read more
“In American politics, disinformation has unfortunately become commonplace. But now, misinformation and disinformation coupled with new generative AI tools are creating an unprecedented threat that we are ill-prepared for,” Clarke said in a statement to WIRED on Monday. “This is a problem both Democrats and Republicans should be able to address together. Congress needs to … Read more
India has warned tech companies that it is prepared to impose bans if they fail to take active measures against deepfake videos, a senior government minister said, on the heels of warning by a well-known personality over a deepfake advertisement using his likeness to endorse a gaming app. The stern warning comes as New Delhi … Read more
“Political ads are deliberately designed to shape your emotions and influence you. So, the culture of political ads is often to do things that stretch the dimensions of how someone said something, cut a quote that’s placed out of context,” says Gregory. “That is essentially, in some ways, like a cheap fake or shallow fake.” … Read more
As if still-image deepfakes aren’t bad enough, we may soon have to contend with generated videos of anyone who dares to put a photo of themselves online: with Animate Anyone, bad actors can puppeteer people better than ever. The new generative video technique was developed by researchers at Alibaba Group’s Institute for Intelligent Computing. It’s … Read more