The Imperial March

The Dark Side Is Strong With Star Wars’ New May 4 Merch

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A small sample of new Star Wars merch. Image: Lucasfilm Three things you can count on in this world are death, taxes, and new Star Wars merchandise. Just days after a huge dump of new figures for the upcoming show The Acolyte, it’s now time for a “March to May the 4th.” Basically, that means … Read more

Hasbro’s New Star Wars Toys Embrace the Dark Side

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Image: Hasbro Star Wars products love a theme moment—Force Friday, Triple Force Friday, whatever the Force Friday equivalent for Rogue One was called. Maybe they just love Fridays, but now Lucasfilm and its merch partners are capitalizing on a whole month to sell you things, with a specific villainous twist. This March is now Imperial … Read more