TikTok is discontinuing TikTok Now, an in-app function and standalone app that mimics BeReal.
BeReal invitations customers to take a back and front digicam photograph at a random time every single day, designed to seize a extra genuine image of what our buddies are doing. The app exploded in recognition final spring, so together with Snapchat and Instagram, TikTok appeared decided to capitalize on the traits that BeReal established.
TikTok closely emphasised its Now function, making it one among simply 5 buttons on the app’s backside navigation bar. But it appears that evidently TikTok Now didn’t catch on, because the product is now being phased out.
“We’re updating the TikTok expertise and are discontinuing TikTok Now,” a notification from TikTok reads. Customers can see their earlier Now posts by navigating to Profile > Non-public Tab > Now Reminiscences, however they received’t be capable of create any new Now posts.
This resolution might nod to a decline in curiosity for BeReal-style app experiences. The app has solely shared its each day energetic consumer (DAU) numbers one time this April, when it mentioned it had 20 million DAUs. Our sources had advised us final fall that BeReal had 20 million DAUs, which might indicate a stagnation in development over the next months. However in line with BeReal, earlier studies of the app’s DAUs have been inaccurate, and development has remained regular (BeReal declined to talk to any press on the file till this April).
An app analysis agency, Sensor Tower advised TechCrunch in October that the app hit 53 million downloads throughout iOS and Android, marking a 2,254% improve in month-to-month energetic customers — however solely 9% of customers opened the app every single day. Over the previous few months, BeReal has rolled out a few of the most main adjustments in its historical past, like Bonus BeReal and an in-app chat function. Over time, we’ll see if the closure of TikTok Now’s a harbinger of doom for BeReal itself.