Earlier this year, TikTok launched Effect Creator Rewards, its first program for creators to monetize their popular effects. It took the form of a $6 million fund. Today (Oct. 11), TikTok announced it’s expanding eligibility for the fund.
Initially, effect creators needed their effects to be used in at least 500K TikTok videos to qualify for the rewards program. Now effect creators only need to have five effects published with at least three effects used 1,000 times each.
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“We’re committed to recognizing and rewarding our vibrant community of effect creators that bring joy, excitement, and creativity to TikTok every day,” the company said in its statement.
It has also lowered the threshold to not just qualify, but to actually receive a payout. Previously, an effect needed to be used 500K times within 90 days of being published, but now creators can cash in at 200K videos. Payouts will also happen more frequently. It lowered the standard from receiving payment for every additional 100K video made using an effect to payment for each additional video made in the 90-day period.
The most a creator can make from a single effect is $14,000, and the most a single creator can make per month is $50,000. But chances are most creators won’t be making that much. When the program launched the company explained, “For every effect that’s used in 500K unique videos within 90 days of being published, a creator will collect $700 USD. For every 100K videos published thereafter within the same 90 days, creators will collect an additional $140.” It’s unclear how the changes to the program will affect those numbers.
Additionally, the program is now open to creators in 14 additional countries: Australia, Brazil, Canada, Finland, Indonesia, Ireland, Japan, Korea, Malaysia, Netherlands, Philippines, Poland, United Arab Emirates, and Vietnam. Previously, the fund was limited to creators based in the U.S., U.K., France, Germany, and Spain.
It’s no secret that effect creators keep TikTok interesting, so it’s only fair that they should be compensated for their contributions to the social ecosystem.