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TikTok joins many social media platforms, together with Meta and LinkedIn, which have adopted generative AI to make advertising simpler for companies.
TikTok’s new Script Generator instrument makes use of AI to generate advert scripts inside seconds. All that the person has to do is choose an business and enter a product identify and outline to get a customized script for movies.
Additionally: Generative AI can save advertising execs 5 hours per week, in keeping with analysis
I made a decision to check out the function. Impressed by the Eating regimen Coke I used to be sipping on, I chosen “Meals and Beverage” because the business, made the product identify “straws,” and made the product description “meant for ingesting.”
As soon as I hit generate, the Script Generator output three completely different script choices inside seconds. The choices additionally had particular instructions for the scenes, together with the voiceover, on-screen visuals, and textual content overlays you might use.
Screenshot by Sabrina Ortiz/ZDNET
On the prime of the instrument’s web page, TikTok features a banner that warns customers to make use of the AI-generated scripts at their very own threat, as TikTok doesn’t make any “guarantees or ensures” concerning the content material that’s generated.
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TikTok seemingly contains this banner as a strategy to warn towards the hallucinations that AI fashions are liable to and the detrimental penalties these hallucinations may have.
This function is free to make use of and out there to all TikTok for Enterprise Accounts, and it may be present in TikTok’s Inventive Middle on the desktop.