After many years of on the lookout for one thing to do along with his X.com area title, Elon Musk has lastly discovered it. Twitter, a globally acknowledged model that introduced the phrase “tweet” into the mainstream lexicon world wide, is outwardly no extra.Β
Twitter is now X.
Musk had beforehand talked about utilizing Twitter to create his final imaginative and prescient for an the whole lot app referred to as X. Nonetheless, the choice to rebrand Twitter to X proper now appears to have come collectively over the weekend, with Musk actually crowdsourcing amongst his followers for a brand new emblem design.Β
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“And shortly we will bid adieu to the twitter model and, steadily, all of the birds,” Musk tweeted earlier than finally selecting a brand new design.Β
The brand new emblem for the platform now referred to as X is just π, a generic Unicode character that stands for a “mathematical double-struck capital X.”
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And within the very early hours of Monday morning, Musk dropped Twitter’s notorious blue chicken emblem in trade for the π throughout the web site. The corporate additionally switched the avatars of all of its official accounts from the blue chicken to the brand new “X” emblem, too.
A rebranding of this magnitude normally takes numerous effort and time β one thing that Musk clearly didn’t afford his workforce. X, the platform now previously referred to as Twitter, seems to be like an absolute mess proper now, as Musk hasn’t bid adieu to all of the birds fairly but.
Whereas Musk has had the platform’s logos changed with the π icon on its homepage, the copy nonetheless invitations guests to “Be part of Twitter at this time.”Β
The very first thing guests are greeted with: a Twitter / X id disaster.
Credit score: Mashable screenshot
Customers seeking to log in are additionally met with the brand new “X” emblem, embedded proper above a immediate telling them to “sign up to Twitter.”
X says sign up to…Twitter?
Credit score: Mashable screenshot
As soon as logged in, customers are greeted with the π emblem the place the blue chicken as soon as perched atop the left-hand aspect menu bar. However, proper throughout from that emblem is a textual content subject telling customers to “Search Twitter.”
Login to X, search Twitter?
Credit score: Mashable screenshot
It is all very complicated for customers of the platform, as Twitter / X very a lot seems to be prefer it’s within the midst of an id disaster.
To make issues worse, an important piece of the puzzle β the X.com area title β isn’t absolutely working. Musk introduced the redirect on Sunday, that means that X.com ought to ahead customers on to Twitter.com. Nonetheless, in a real signal of a last-minute concept β as this could’ve been executed nicely upfront of a public rollout β the DNS replace isn’t propagating for a lot of customers because it typically takes a while to totally take impact. So, for now, some guests are greeted with a GoDaddy area title parking web page once they go to X.com.
GoDaddy have to be very glad concerning the free promoting its acquired from Musk throughout the Twitter rebrand.
Credit score: Mashable screenshot
Some facets of Musk’s platform have been fully ignored within the rebrand. Twitter Blue, the $8 per thirty days premium subscription service is, nicely, nonetheless known as Twitter Blue.
The platform’s phrases of service and privateness coverage adjustments all proceed to reference Twitter and use the chicken emblem as an alternative of the “X” design that replaces the emblem elsewhere.
Twitter’s privateness coverage and phrases of service pages stay untouched.
Credit score: Mashable screenshot
The most important income driver for the platform, Twitter Enterprise and its Twitter Promoting service, all stay untouched as nicely. Manufacturers logging in to handle their advertisements on the web site now referred to as X are welcomed with the message “TWITTER IS #WHATSHAPPENING.”
Twitter Enterprise nonetheless exists for now.
Credit score: Mashable screenshot
However, apart from the a part of the platform that traditionally accounts for greater than 90 p.c of its yearly income, there are some attention-grabbing spots the place Musk made positive the rebrand was made.Β
Twitter / X’s new favicon
Credit score: Mashable screenshot
Whereas the Twitter chicken favicon might nonetheless be seen within the URL enter on net browsers earlier on Monday morning, it has since been swapped with the π.
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The corporate additionally started taking down the Twitter signal from its San Francisco constructing headquarters on Monday afternoon. And contained in the constructing, firm workers had been greeted with the brand new “X” emblem projected within the cafeteria and renamed worker convention rooms with X-themed names like βeXposure” and βs3Xy.β