Elon Musk’s Twitter takeover has include a whole lot of modifications, however his rebranding of the platform to “X” often is the ultimate nail within the coffin of the once-beloved tech titan.
Although Musk introduced that Twitter could be renamed “X” on Jul. 23, it wasn’t till Jul. 31 that the change to “X” went reside on Apple’s App Retailer. That change had a right away impact on how many individuals obtain the app, in accordance with an evaluation from media strategist Eric Seufert.
Seufert checked out Twitter/ X’s rating on the Apple App Retailer’s “Prime Downloaded” chart from Jul. 27 to Aug. 15 and located that the app’s common rating fell considerably after the rebranding, from 35 to 54.
Seufert’s evaluation reveals a decline in Twitter/X downloads post-name change.
Credit score: Eric Seufert
“My speculation is that, whereas the terminally-online are fully conscious of Twitter’s rebrand to X, most shoppers aren’t,” Seufert wrote in a put up that accompanied his findings, “and their searches for ‘Twitter’ on platform shops floor adverts and real search outcomes which might be under no circumstances redolent of Twitter.”
It is not simply Twitter’s new title that is possible inflicting confusion, it is its new look, too. A seek for “Twitter” on the App Retailer on August 21 does supply up X as the primary consequence, however the daring, black itemizing is virtually unrecognizable as the brand new evolution of Twitter. There’s little reference to its shiny, bird-y previous within the itemizing’s visuals or descriptive textual content.
App Retailer search outcomes for “Twitter” on Aug. 21.
Credit score: App Retailer
The App Retailer itemizing for X as of Aug. 21 options darkish product photos which will confuse potential customers in search of Twitter’s shiny blue branding.
Credit score: App Retailer
Different analyses from Seufert present Twitter/ X’s “Prime Downloaded” chart efficiency in opposition to that of different social media platforms between Aug. 1 and Aug 11. WhatsApp and TikTok stay wholesome and present little change and new competitor Threads additionally makes a robust exhibiting within the prime 10, beating WhatsApp and TikTok for sure time durations whereas Twitter languishes.
Given Musk’s concentrate on revitalizing income, these numbers are troubling. You may’t develop a enterprise, or your backside line, with out new customers.
Tweet might have been deleted