Jadakiss, Ashanti and Ja Rule – Photograph: John Lamparski/Getty Pictures for Empire State Realty Belief
Common Music Group (UMG) lately introduced an unique program of exercise for followers to rejoice Hip-Hop’s fiftieth Anniversary, starting yesterday (August 10) with the particular lighting of New York’s iconic Empire State Constructing in gold. The occasion preceded a celebration in honor of the milestone beginning of Hip-Hop within the metropolis on the night of Friday, August 11.
The lighting ceremony on the Empire State Constructing featured appearances from legendary Def Jam Recordings artists—Ja Rule, Ashanti, and Jadakiss—all homegrown New Yorkers, adopted by a particular occasion in Brooklyn that counted within the milestone date.
To coincide with the arrival of Hip-Hop’s Golden Anniversary, UMG has additionally launched HH50.com, a brand new devoted hub the place followers can discover unique and restricted merchandise and drops from a lot of their favourite artists from the style—previous, current, and future, together with Public Enemy, Ice Spice, Rae Sremmurd, Playboi Carti, Lil Wayne, Destroy Lonely, and Ken Carson amongst others, alongside specifically curated content material and playlists from UMG artists and labels, Interactive lenses, a social content material aggregator of HH50 associated exercise and map of HH50 occasions within the U.S. all through 2023. The location will even embrace a particular playlist generator the place followers can construct their very own Hip-Hop playlists, with extra to be added and introduced all through the anniversary 12 months.
Talking on the announcement, Alexandra Hinkle, Chief Advertising and marketing Officer, International Client Advertising and marketing at UMG mentioned, “Common Music Group is extremely excited to proceed to assist artists in celebration of the fiftieth Anniversary of Hip-Hop. As a cornerstone of artwork and tradition, constructed by the facility and voices of black artists, Hip-Hop’s affect could be felt across the globe.
“This 12 months we’re reflecting again on these voices who constructed the style and shining a light-weight on the subsequent era of artists who will form its future with the launch of HH50.com, a brand new fan-dedicated hub that highlights this historic second in time, and offers followers a chance to look again, take part and work together with the celebrations. UMG is honored that multi-platinum, award-winning artists Ja Rule, Ashanti, and Jadakiss will commemorate this Golden Anniversary by lighting up the Empire State Constructing in gold and might be supporting this historic second with a curated celebration meant to unite artists, influential VIPs, and key innovators on this planet of Hip-Hop, adopted by a collection of different occasions and exercise to assist this historic anniversary.”
Go to HH50.com for extra info.