Why Are the ‘Despicable Me’ Minions So Addictive?

All hail the minions! The little yellow sidekicks that went from comic relief to global superstars over the course of the decade. But where did they come from? The journey started thanks to a new studio animation department. Illumination Entertainment was founded by former Fox/Blue Sky executive Chris Meledandri after being lured away by Universal Studios. In addition to the Minions movies, Illumination is responsible for The Lorax, franchises Sing and The Secret Life of Pets, and the box office juggernaut The Super Mario Bros Movie. But the minions have always been the stars of Illumination, even making it into the company's logo before the other movies. What is it about the pint-sized, nonsense-speaking, overall-clad heroes that makes them so addictive?

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