‘I Do, I Do, I Do, I Do, I Do’: ABBA’s Repeated Success

Within the early worldwide adventures of ABBA, even their sensational success with the 1974 Eurovision Track Contest winner “Waterloo” was no assure of quick chart momentum. Within the UK, that No.1 smash was adopted by a modest No.32 peak for “Ring Ring,” a reissue of the only that had given the quartet their first massive hit in a variety of European international locations earlier than they met their “Waterloo.” Then got here “I Do, I Do, I Do, I Do, I Do.”

In Australia, which was and remained one of many group’s most receptive markets, the track with its rolling, schlager-inspired really feel and large saxophone sound went all the best way to No.1. Written by Benny Andersson, Björn Ulvaeus, and ABBA’s supervisor Stig Anderson, it turned out to be a single with a various chart historical past world wide.

Within the UK, it was launched as a single by Epic in the summertime of 1975, getting into the chart at a mere No.50. On August 2, it reached its highest place by spending its solely week within the High 40, at No.38. However inside a month, the file firm swiftly glossed over that launch by issuing “SOS,” which raced to No.6 and commenced ABBA’s unimaginable run of British success in earnest.

American achievement

In the meantime in America, the place the High 10 reception for “Waterloo” was adopted by a No.27 peak for “Honey, Honey,” ABBA would additionally get their subsequent sizeable hit with “SOS,” because it climbed to No.15. “I Do, I Do, I Do, I Do, I Do” was chosen by the group’s American label, Atlantic, because the follow-up, to good impact. Backed there by the B-side “Bang-A-Boomerang” (versus “Rock Me,” chosen for different international locations), it reached the identical place as “SOS.”

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Take heed to the most effective of ABBA on Apple Music and Spotify.

The lyric of the track assured it a sure standing as a marriage traditional, and never simply in actual life however on the large display. It was featured within the 1994 field workplace winner Muriel’s Marriage ceremony, on the level the place Muriel will get married. It was no coincidence that the movie was made in Australia — the nation that mentioned “I Do” the loudest.

Purchase or stream “I Do, I Do, I Do, I Do, I Do” on the ABBA album.

 

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