You loved his iMacs, his iPhones, his iPads. You thrilled on the means he stated “aluminium” [sic]. You admired the typeface. Are you prepared for the $60,000 turntable? Higher make up your thoughts quick, as a result of Linn is simply producing 250 of those handmade dangerous boys.
A document participant doesn’t seem to be a logical extension of Jony Ive’s post-Apple profession — however then, nothing about Jony Ive’s post-Apple profession has appeared particularly logical. And hey, extra energy to him. Apple’s longtime chief designer officer seemingly isn’t hurting for funds, so who can blame the man for simply having a bit enjoyable with it?
Ive and his agency LoveFrom have designed Sondek LP12-50, a transparent labor of affection for all events concerned that marks the fiftieth anniversary of Linn’s iconic Sondek LP12 turntable. The unique model, launched in 1972, was a comparatively minimalistic system in its personal proper, however Ive and crew took issues to their logical conclusion. Gone is the 70s-style wooden design, instead the kinds of unpolluted industrial strains one would count on from the man who helped convey the world the iPod.
Picture Credit: Linn
“When it’s such a broadly acknowledged and revered icon, and parts of the design are acquainted, it doesn’t essentially imply they’re optimum,” Ive stated in an interview with Fortune. “Notably when you’ve gotten merchandise that do assume that standing of turning into iconic, and have that type of cultural resonance, it’s simple to imagine that they’re past enchancment. And this can be a significantly difficult design drawback to respectfully consider the product.”
Think about Paul McCartney provides you a name and asks you to cowl “Yesterday.” How near the unique do you stick? On this case, there are particular parts of the suspended sub-chassis system that wanted to stay intact, in order to keep up its signature sound. LoveFrom’s problem was successfully coloring in these strains in a novel means.
After all, some adjustments to the mechanics had been made with a purpose to sustain with the instances. Linn writes, “The sonic enchancment comes by the use of Linn’s all-new Bedrok™ plinth expertise; fashioned of orthogonal layers of beech positioned below excessive strain to create a completely new, strong and large materials. The ensuing ultra-dense wooden has negligible resonance and affords a superior isolating housing for the turntable’s mechanism.”
The turntable is anticipated to ship someday between this August and the next March.