Actual property advertising is not any stroll within the park. Not solely do realtors should climate market volatility, however they should meet patrons the place they store — creating compelling advertising experiences whereas maintaining prices below management.
Malte Kramer skilled the roadblocks firsthand whereas working as a advertising guide for actual property firm Jade Mills. To deal with them, he based Luxurious Presence, a startup that gives advertising options to actual property brokers, groups and brokerages.
“We provide services that assist actual property brokers, groups and brokerages reach all financial environments and housing markets,” Mills instructed TechCrunch in an electronic mail interview. “This has allowed us to proceed to develop all through the pandemic, the slowdown in tech and the slowdown in actual property.”
Luxurious Presence’s most important workplaces in Santa Monica, California.
Luxurious Presence, which right this moment introduced that it raised $19.2 million in a Sequence B1 spherical led by Bessemer Enterprise Companions with participation from Change Ventures and different current traders, presents a spread of instruments and companies designed to assist realtors market their properties to house patrons.
Luxurious Presence assists with creating actual property web sites, adverts, content material advertising methods, social media engagement and extra. Utilizing its platform and content material administration system, prospects can construct their very own webpages and shows for properties, or checklist their properties on Luxurious Presence’s rising house search database.
Lately, Luxurious Presence launched Presence Copilot, an AI-powered cell app for realtors with consumer collaboration options, in personal beta.
“Luxurious Presence is a centered on serving high-performing actual property professionals with trendy, best-in-class know-how,” Mills mentioned. “Our platform supplies a complete, one-stop resolution for actual property advertising, branding and consumer communication, guaranteeing that brokers, groups, and brokerages have all of the instruments they should elevate their manufacturers and develop their companies.”
Advertising and marketing bluster apart, Luxurious Presence is, certainly, rising, with a buyer base that now numbers simply over 10,000 actual property brokers. With a staff of round 600 workers, together with 300 full-time employees primarily based within the U.S., Luxurious Presence intends to make use of the brand new tranche — which brings its complete raised to $52.5 million — to assist its product growth.
“Like most firms, Luxurious Presence has been carefully managing bills and burn fee over the previous 12 months to keep away from needing further capital,” Mills mentioned.
It’ll should proceed managing bills properly. Whereas proptech firms haven’t traditionally had a lot hassle securing capital, final 12 months noticed the sector undergo from a steep decline. VC-backed proptech firms raised $19.8 billion in 2022, down 38% from 2021. The Middle for Actual Property Know-how & Innovation reviews that the drop-off in funding is the second-lowest funding 12 months for proptech since 2018.