Experts have just weighed in on Meghan Markle’s Archetype’s podcast and the real reason for its decline.
The author and PR specialist for Dauntless PR, Luana Ribeira issued these sentiments.
She broke all of these claims down in a candid interview with Express UK.
During the course of this chat, Ms Ribeira started off by saying, “Harry and Meghan have such a huge global profile that it was no surprise, they attracted a huge podcast deal.”
She also weighed in on the potential reason behind the Archetypes bust and said, “The Royal Family are famously elusive about private matters and listeners will have been hoping to get a peek behind the velvet curtain so they could learn more about how ‘the Firm’ really works”.
But “what really happened when they decided to break away from official duties and move overseas and the truth behind some of the rumors about feuds within the family” was the creation of a bust project.
In the end, “What Harry and Meghan failed to provide was the juice consumers were looking for.”
“No one expected hour after hour of tell-all confessions but you do have to offer your audience something.”
Because “when we work with our PR clients, we make sure they understand that media coverage is a two-way street.”
“You can’t just focus on what you want to tell people, you have to also consider what people want to hear and find a sweet spot that balances both those interests.”
In terms of Archetypes, Ms Ribeira warns, “It didn’t reveal anything new or groundbreaking and while they attracted some big-name guests, the conversations were pally and self-indulgent rather than ground-breaking.”
“Being a huge name, yourself will only get you so far – at some point, people are going to want to actually be entertained,” after all.